Planday vs When I Work:Which is more popular by branded search?
In August 2026, When I Work had more branded searches than Planday among workforce management platforms worldwide. When I Work was estimated to have 139K branded searches compared to Planday’s 33.1K, and held a 20.9% Share of Search versus Planday’s 5%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Planday or When I Work?
Compare the platforms that schedule and track hourly teams. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for When I Work, Planday. The figures are in the table below the chart.
View monthly share of search table
| Month | UKG | When I Work | Sling | Planday | Deputy |
|---|---|---|---|---|---|
| Oct 2025 | 61% | 23% | 10.4% | 5.5% | 0.13% |
| Nov 2025 | 67.8% | 20.8% | 6.3% | 5% | 0.11% |
| Dec 2025 | 64% | 24% | 7.2% | 4.7% | 0.11% |
| Jan 2026 | 67.7% | 20.9% | 6.3% | 5% | 0.12% |
| Feb 2026 | 65.4% | 22.2% | 7.4% | 4.8% | 0.11% |
| Mar 2026 | 67.6% | 20.8% | 6.5% | 5% | 0.15% |
| Apr 2026 | 67.7% | 20.9% | 6.3% | 5% | 0.12% |
| May 2026 | 59.4% | 22.5% | 8.3% | 5.3% | 4.5% |
| Jun 2026 | 55.2% | 28.2% | 7.6% | 5% | 4.1% |
| Jul 2026 | 62.3% | 26% | 7% | 4.6% | 0.11% |
| Aug 2026 | 67.8% | 20.9% | 6.3% | 5% | 0.09% |
| Sep 2026 | — | — | — | — | — |
How has the Planday and When I Work comparison changed over the last 12 months?
3 findings
- When I Work was ahead of Planday in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Planday’s estimated Share of Search among workforce management platforms worldwide moved from 5.5% to 5%, and its estimated monthly branded searches held steady at 33.1K.
- Across the 11 months ending August 2026, When I Work’s estimated Share of Search among workforce management platforms worldwide moved from 23% to 20.9%, and its estimated monthly branded searches held steady at 139K.
How did search popularity change for workforce management platforms worldwide in August 2026?
1 change
In August 2026, When I Work lost estimated Share of Search among workforce management platforms worldwide, from 26% to 20.9%.
How each brand is measured
Brandwave collects information about searches that people make online using Planday’s and When I Work’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Planday
1 branded search term
- planday
When I Work
6 branded search terms
- when i work
- when i work app
- when i work employee scheduling
- when i work software
- wheniwork
- wheniwork com

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