Brandwave

How popular isWhen I Work in search?

In August 2026, there were an estimated 139K branded searches for When I Work worldwide which held steady over the last 11 months. When I Work holds 20.9% estimated Share of Search among workforce management platforms worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. UKG67.8%
  2. When I Work20.9%
  3. Sling6.3%
  4. Planday5%
  5. Deputy0.09%
When I Work website (opens in a new tab)

Follow When I Work and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which workforce management platforms compete with When I Work?

When I Work against workforce management platforms worldwide, by month

Share of Search by month for UKG, When I Work, Sling, Planday. The figures are in the table below the chart.

View monthly share of search table
MonthUKGWhen I WorkSlingPlandayDeputy
Oct 202561%23%10.4%5.5%0.13%
Nov 202567.8%20.8%6.3%5%0.11%
Dec 202564%24%7.2%4.7%0.11%
Jan 202667.7%20.9%6.3%5%0.12%
Feb 202665.4%22.2%7.4%4.8%0.11%
Mar 202667.6%20.8%6.5%5%0.15%
Apr 202667.7%20.9%6.3%5%0.12%
May 202659.4%22.5%8.3%5.3%4.5%
Jun 202655.2%28.2%7.6%5%4.1%
Jul 202662.3%26%7%4.6%0.11%
Aug 202667.8%20.9%6.3%5%0.09%
Sep 2026—————

  1. 1.UKG

    67.8%

    Held 1st. 450K estimated branded searches, +22.3% vs prior month. Share +5.5 points.

  2. 2.When I Work

    20.9%

    Held 2nd. 139K estimated branded searches, -9.7% vs prior month. Share -5.1 points.

  3. 3.Sling

    6.3%

    Held 3rd. 41.6K estimated branded searches, +0.39% vs prior month. Share -0.8 points.

  4. 4.Planday

    5%

    Held 4th. 33.1K estimated branded searches, +22.1% vs prior month. Share +0.4 points.

  5. 5.Deputy

    0.09%

    Held 5th. 620 estimated branded searches, -3.1% vs prior month. Share 0 points.

Compare search popularity between When I Work and its closest rivals

How has branded search demand for When I Work changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for When I Work worldwide held steady at 139K.
  • Across the 11 months ending August 2026, When I Work’s estimated Share of Search among workforce management platforms worldwide decreased from 23% to 20.9%.
  • Across the 11 months ending August 2026, When I Work’s estimated Share of Search among workforce management platforms worldwide peaked at 28.2% in June 2026 and was lowest at 20.8% in November 2025.

How did search popularity change for workforce management platforms worldwide in August 2026?

  1. In August 2026, UKG gained estimated Share of Search among workforce management platforms worldwide, from 62.3% to 67.8%.

  2. In August 2026, When I Work lost estimated Share of Search among workforce management platforms worldwide, from 26% to 20.9%.

  3. In August 2026, Sling lost estimated Share of Search among workforce management platforms worldwide, from 7% to 6.3%.

  4. Deputy’s estimated Share of Search among workforce management platforms worldwide has lost ground for 3 months in a row, from 4.5% to 0.09% in August 2026.

Where does When I Work compete?

When I Work is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Workforce management platforms2nd of 520.9%Shown above
Employee scheduling software1st of 641.4%Show ranking
Employee scheduling platforms1st of 546%Show ranking

How is When I Work measured?

Brandwave collects information about searches that people make online using When I Work’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

6 branded search terms

  • when i work
  • when i work app
  • when i work employee scheduling
  • when i work software
  • wheniwork
  • wheniwork com

Do you work for When I Work? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is When I Work your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free