Brandwave

When I Work vs Workday Workforce Management:Which is more popular?

In September 2026, When I Work had more branded searches than Workday Workforce Management among workforce management platforms worldwide. When I Work had about 135,000 branded searches, while Workday Workforce Management had 210. When I Work made up 19% of all workforce management platform searches we track, and Workday Workforce Management accounted for 0.03%. When we asked ChatGPT and Google AI Overviews about workforce management platforms, When I Work and Workday Workforce Management each appeared in two of the five answers. When I Work and Workday Workforce Management were each mentioned first in two of the four answers.

Among workforce management platforms worldwide in September 2026

Who do people search for more?

When I Work, about 643 searches for every 1 for Workday Workforce Management

When I Work 135K searchesWorkday Workforce Management 210 searches

Who does AI mention more?

Both were mentioned in 2 of 5 answers.

When I Work in 2 of 5Workday Workforce Management in 2 of 5

Who does AI recommend more?

Each is named first in 2 of 4 answers.

When I Work first in 2Workday Workforce Management first in 2

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Top workforce management platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, When I Work was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Workday Workforce Management was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. When I Work and Workday Workforce Management were each listed first in two of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Deputy1st
  2. UKG2nd
  3. When I Work3rd
  4. 7shifts4th
  5. Workday Workforce Management5th
  6. Planday–
  7. Sling–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Deputy4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • UKG3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • When I Work2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • 7shifts2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Workday Workforce Management2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Planday0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sling0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about workforce management platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is When I Work or Workday Workforce Management more popular in search?

This chart shows how often people search Google for When I Work and Workday Workforce Management by name. Each line represents a brand's share of searches for all seven workforce management platforms we track, month by month, from English-language searches worldwide.

When I Work and Workday Workforce Management among workforce management platforms worldwide, by month

Share of searches by month for When I Work, Workday Workforce Management. The figures are in the table below the chart.

View monthly share of searches table
MonthUKGWhen I Work7shiftsPlandaySlingDeputyWorkday Workforce Management
Oct 202560%22%12.1%5.4%0.34%0.13%0.03%
Nov 202564.8%19.4%10.7%4.8%0.19%0.11%0.02%
Dec 202560.7%22.3%12.2%4.5%0.15%0.11%0.02%
Jan 202664.8%19.4%10.7%4.8%0.18%0.11%0.02%
Feb 202664.9%19.4%10.7%4.8%0.18%0.11%0.03%
Mar 202664.7%19.4%10.6%4.8%0.39%0.14%0.03%
Apr 202664.8%19.4%10.7%4.8%0.22%0.11%0.02%
May 202656.1%20.6%13.8%5%0.25%4.2%0.07%
Jun 202657.6%21.1%11.6%5.2%0.16%4.3%0.05%
Jul 202663.3%18.9%12.7%4.7%0.17%0.11%0.04%
Aug 202664.8%19.5%10.7%4.8%0.16%0.09%0.02%
Sep 202663.3%19%12.7%4.7%0.14%0.09%0.03%

How has the When I Work and Workday Workforce Management comparison changed over the last 12 months?

3 findings

How did search popularity change for workforce management platforms worldwide in September 2026?

1 change

  1. Estimated monthly branded searches for Workday Workforce Management worldwide rose 23.5% over 12 measured months, from 170 to 210 in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using When I Work’s and Workday Workforce Management’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

When I Work

1 branded search term

  • when i work

Workday Workforce Management

1 branded search term

  • workday workforce management

How the Brand Demand Index is measured

Other head-to-heads among workforce management platforms

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