Brandwave

7shifts vs When I Work:Which is more popular?

In September 2026, When I Work had more branded searches than 7shifts among workforce management platforms worldwide. When I Work had about 135,000 branded searches, while 7shifts had 90,500. When I Work made up 19% of all workforce management platform searches we track, and 7shifts accounted for 12.7%. When we asked ChatGPT and Google AI Overviews about workforce management platforms, 7shifts and When I Work each appeared in two of the five answers. 7shifts and When I Work were each mentioned first in one of the two answers that named either.

Among workforce management platforms worldwide in September 2026

Who do people search for more?

When I Work, about 49% more searches than 7shifts

When I Work 135K searches7shifts 90.5K searches

Who does AI mention more?

Both were mentioned in 2 of 5 answers.

7shifts in 2 of 5When I Work in 2 of 5

Who does AI recommend more?

Each is named first in 1 of 2 answers.

7shifts first in 1When I Work first in 1

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Top workforce management platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, 7shifts and When I Work were each mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. 7shifts and When I Work were each listed first in one of the two answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Deputy1st
  2. UKG2nd
  3. When I Work3rd
  4. 7shifts4th
  5. Workday Workforce Management5th
  6. Planday–
  7. Sling–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Deputy4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • UKG3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • When I Work2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • 7shifts2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Workday Workforce Management2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Planday0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sling0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about workforce management platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is 7shifts or When I Work more popular in search?

This chart shows how often people search Google for 7shifts and When I Work by name. Each line represents a brand's share of searches for all seven workforce management platforms we track, month by month, from English-language searches worldwide.

7shifts and When I Work among workforce management platforms worldwide, by month

Share of searches by month for When I Work, 7shifts. The figures are in the table below the chart.

View monthly share of searches table
MonthUKGWhen I Work7shiftsPlandaySlingDeputyWorkday Workforce Management
Oct 202560%22%12.1%5.4%0.34%0.13%0.03%
Nov 202564.8%19.4%10.7%4.8%0.19%0.11%0.02%
Dec 202560.7%22.3%12.2%4.5%0.15%0.11%0.02%
Jan 202664.8%19.4%10.7%4.8%0.18%0.11%0.02%
Feb 202664.9%19.4%10.7%4.8%0.18%0.11%0.03%
Mar 202664.7%19.4%10.6%4.8%0.39%0.14%0.03%
Apr 202664.8%19.4%10.7%4.8%0.22%0.11%0.02%
May 202656.1%20.6%13.8%5%0.25%4.2%0.07%
Jun 202657.6%21.1%11.6%5.2%0.16%4.3%0.05%
Jul 202663.3%18.9%12.7%4.7%0.17%0.11%0.04%
Aug 202664.8%19.5%10.7%4.8%0.16%0.09%0.02%
Sep 202663.3%19%12.7%4.7%0.14%0.09%0.03%

How has the 7shifts and When I Work comparison changed over the last 12 months?

3 findings

How did search popularity change for workforce management platforms worldwide in September 2026?

1 change

  1. In September 2026, 7shifts gained share of searches among workforce management platforms worldwide, from 10.7% to 12.7%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using 7shifts’ and When I Work’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

7shifts

1 branded search term

  • 7shifts

When I Work

1 branded search term

  • when i work

How the Brand Demand Index is measured

Other head-to-heads among workforce management platforms

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