Deputy vs NewStore:Which is more popular by branded search?
In August 2026, NewStore had more branded searches than Deputy among retail tech worldwide. NewStore was estimated to have 22.2K branded searches compared to Deputy’s 620, and held a 0.41% Share of Search versus Deputy’s 0.01%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Deputy or NewStore?
Compare the retail tech people shop with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for NewStore, Deputy. The figures are in the table below the chart.
View monthly share of search table
| Month | Shopify | Square | Toast | Lightspeed | NewStore | Deputy |
|---|---|---|---|---|---|---|
| Oct 2025 | 95.6% | 2.1% | 1% | 0.91% | 0.33% | 0.01% |
| Nov 2025 | 96% | 2% | 0.84% | 0.82% | 0.34% | 0.01% |
| Dec 2025 | 96.3% | 1.8% | 0.86% | 0.69% | 0.34% | 0.01% |
| Jan 2026 | 95.6% | 2.2% | 0.99% | 0.8% | 0.34% | 0.01% |
| Feb 2026 | 95.5% | 2.5% | 0.95% | 0.79% | 0.33% | 0.01% |
| Mar 2026 | 94.6% | 3% | 0.99% | 0.94% | 0.41% | 0.02% |
| Apr 2026 | 94.7% | 3.2% | 0.98% | 0.86% | 0.33% | 0.01% |
| May 2026 | 93.7% | 3.7% | 0.97% | 0.83% | 0.33% | 0.5% |
| Jun 2026 | 93.8% | 3.8% | 0.82% | 0.71% | 0.33% | 0.5% |
| Jul 2026 | 94.7% | 3.3% | 0.86% | 0.69% | 0.41% | 0.01% |
| Aug 2026 | 95.2% | 2.8% | 0.85% | 0.77% | 0.41% | 0.01% |
| Sep 2026 | — | — | — | — | — | — |
How has the Deputy and NewStore comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: Deputy took it in May 2026, NewStore took it in July 2026.
- Across the 11 months ending August 2026, Deputy’s estimated Share of Search among retail tech worldwide held steady at 0.01%, and its estimated monthly branded searches moved from 790 to 620.
- Across the 11 months ending August 2026, NewStore’s estimated Share of Search among retail tech worldwide moved from 0.33% to 0.41%, and its estimated monthly branded searches moved from 18.1K to 22.2K.
How did search popularity change for retail tech worldwide in August 2026?
2 changes
How each brand is measured
Brandwave collects information about searches that people make online using Deputy’s and NewStore’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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