Brandwave

How popular isToast in search?

In August 2026, there were an estimated 46.2K branded searches for Toast worldwide which is down 14.9% over the last 11 months. Toast holds 0.85% estimated Share of Search among retail tech worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Shopify95.2%
  2. Square2.8%
  3. Toast0.85%
  4. Lightspeed0.77%
  5. NewStore0.41%
  6. Deputy0.01%
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Which retail tech compete with Toast?

Toast against retail tech worldwide, by month

Share of Search by month for Shopify, Square, Toast. The figures are in the table below the chart.

View monthly share of search table
MonthShopifySquareToastLightspeedNewStoreDeputy
Oct 202595.6%2.1%1%0.91%0.33%0.01%
Nov 202596%2%0.84%0.82%0.34%0.01%
Dec 202596.3%1.8%0.86%0.69%0.34%0.01%
Jan 202695.6%2.2%0.99%0.8%0.34%0.01%
Feb 202695.5%2.5%0.95%0.79%0.33%0.01%
Mar 202694.6%3%0.99%0.94%0.41%0.02%
Apr 202694.7%3.2%0.98%0.86%0.33%0.01%
May 202693.7%3.7%0.97%0.83%0.33%0.5%
Jun 202693.8%3.8%0.82%0.71%0.33%0.5%
Jul 202694.7%3.3%0.86%0.69%0.41%0.01%
Aug 202695.2%2.8%0.85%0.77%0.41%0.01%
Sep 2026——————

  1. 1.Shopify

    95.2%

    Held 1st. 5.2M estimated branded searches, -0.66% vs prior month. Share +0.5 points.

  2. 2.Square

    2.8%

    Held 2nd. 151K estimated branded searches, -17% vs prior month. Share -0.5 points.

  3. 3.Toast

    0.85%

    Held 3rd. 46.2K estimated branded searches, -1.3% vs prior month. Share 0 points.

  4. 4.Lightspeed

    0.77%

    Held 4th. 41.6K estimated branded searches, +10.7% vs prior month. Share +0.1 points.

  5. 5.NewStore

    0.41%

    Held 5th. 22.2K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Deputy

    0.01%

    Held 6th. 620 estimated branded searches, -3.1% vs prior month. Share 0 points.

Compare search popularity between Toast and its closest rivals

How has branded search demand for Toast changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Toast worldwide fell from 54.3K to 46.2K.
  • Across the 11 months ending August 2026, Toast’s estimated Share of Search among retail tech worldwide held steady, from 1% to 0.85%.

How did search popularity change for retail tech worldwide in August 2026?

  1. In August 2026, Square lost estimated Share of Search among retail tech worldwide, from 3.3% to 2.8%.

  2. Shopify’s estimated Share of Search among retail tech worldwide has gained ground for 3 months in a row, from 93.7% to 95.2% in August 2026.

  3. Estimated monthly branded searches for NewStore worldwide rose 22.7% over 11 measured months, from 18.1K to 22.2K in August 2026.

  4. Estimated monthly branded searches for Deputy worldwide fell 21.5% over 11 measured months, from 790 to 620 in August 2026.

  5. Estimated monthly branded searches for Lightspeed worldwide fell 15.8% over 11 measured months, from 49.4K to 41.6K in August 2026.

  6. Estimated monthly branded searches for Toast worldwide fell 14.9% over 11 measured months, from 54.3K to 46.2K in August 2026.

Where does Toast compete?

Toast is ranked in seven competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Retail and hospitality POS systems5th of 80.81%Show ranking
Retail tech3rd of 60.85%Shown above
Point of sale hardware3rd of 614.2%Show ranking
Point of sale systems3rd of 514.8%Show ranking
Restaurant ordering platforms2nd of 620.9%Show ranking
Restaurant POS systems2nd of 529.6%Show ranking
Restaurant management software1st of 537.4%Show ranking

How is Toast measured?

Brandwave collects information about searches that people make online using Toast’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

55 branded search terms

  • cost of toast pos
  • handheld toast pos
  • how much does a toast pos system cost
  • how much does toast pos cost
  • how much is a toast pos system
  • how much is toast pos
  • how much is toast pos system
  • https pos toasttab com
  • pos toast
  • pos toast system
  • pos toasttab
  • pos toasttab com
  • toast go 2 handheld
  • toast point of sale
  • toast point of sale system
  • toast pos
  • toast pos app
  • toast pos company
  • toast pos cost
  • toast pos demo
  • toast pos devices
  • toast pos download
  • toast pos fees
  • toast pos for bars
  • toast pos gift cards
  • toast pos handheld
  • toast pos hardware
  • toast pos kiosk
  • toast pos menu
  • toast pos price
  • toast pos pricing
  • toast pos printer
  • toast pos restaurant
  • toast pos sales
  • toast pos screen
  • toast pos shop
  • toast pos software
  • toast pos starter kit
  • toast pos system
  • toast pos system cost

1–40 of 55

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How the Brand Demand Index is measured

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