Brandwave

How popular isShopify in search?

In August 2026, there were an estimated 5.2M branded searches for Shopify worldwide which held steady over the last 11 months. Shopify holds 95.2% estimated Share of Search among retail tech worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Shopify95.2%
  2. Square2.8%
  3. Toast0.85%
  4. Lightspeed0.77%
  5. NewStore0.41%
  6. Deputy0.01%
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Which retail tech compete with Shopify?

Shopify against retail tech worldwide, by month

Share of Search by month for Shopify, Square. The figures are in the table below the chart.

View monthly share of search table
MonthShopifySquareToastLightspeedNewStoreDeputy
Oct 202595.6%2.1%1%0.91%0.33%0.01%
Nov 202596%2%0.84%0.82%0.34%0.01%
Dec 202596.3%1.8%0.86%0.69%0.34%0.01%
Jan 202695.6%2.2%0.99%0.8%0.34%0.01%
Feb 202695.5%2.5%0.95%0.79%0.33%0.01%
Mar 202694.6%3%0.99%0.94%0.41%0.02%
Apr 202694.7%3.2%0.98%0.86%0.33%0.01%
May 202693.7%3.7%0.97%0.83%0.33%0.5%
Jun 202693.8%3.8%0.82%0.71%0.33%0.5%
Jul 202694.7%3.3%0.86%0.69%0.41%0.01%
Aug 202695.2%2.8%0.85%0.77%0.41%0.01%
Sep 2026——————

  1. 1.Shopify

    95.2%

    Held 1st. 5.2M estimated branded searches, -0.66% vs prior month. Share +0.5 points.

  2. 2.Square

    2.8%

    Held 2nd. 151K estimated branded searches, -17% vs prior month. Share -0.5 points.

  3. 3.Toast

    0.85%

    Held 3rd. 46.2K estimated branded searches, -1.3% vs prior month. Share 0 points.

  4. 4.Lightspeed

    0.77%

    Held 4th. 41.6K estimated branded searches, +10.7% vs prior month. Share +0.1 points.

  5. 5.NewStore

    0.41%

    Held 5th. 22.2K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Deputy

    0.01%

    Held 6th. 620 estimated branded searches, -3.1% vs prior month. Share 0 points.

Compare search popularity between Shopify and its closest rivals

How has branded search demand for Shopify changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Shopify worldwide held steady at 5.2M.
  • Across the 11 months ending August 2026, Shopify’s estimated Share of Search among retail tech worldwide peaked at 96.3% in December 2025 and was lowest at 93.7% in May 2026.

How did search popularity change for retail tech worldwide in August 2026?

  1. In August 2026, Square lost estimated Share of Search among retail tech worldwide, from 3.3% to 2.8%.

  2. Shopify’s estimated Share of Search among retail tech worldwide has gained ground for 3 months in a row, from 93.7% to 95.2% in August 2026.

  3. Estimated monthly branded searches for NewStore worldwide rose 22.7% over 11 measured months, from 18.1K to 22.2K in August 2026.

  4. Estimated monthly branded searches for Deputy worldwide fell 21.5% over 11 measured months, from 790 to 620 in August 2026.

  5. Estimated monthly branded searches for Lightspeed worldwide fell 15.8% over 11 measured months, from 49.4K to 41.6K in August 2026.

  6. Estimated monthly branded searches for Toast worldwide fell 14.9% over 11 measured months, from 54.3K to 46.2K in August 2026.

Where does Shopify compete?

Shopify is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Website builders1st of 545.7%Show ranking
Ecommerce platforms1st of 652.4%Show ranking
Retail and hospitality POS systems1st of 890.2%Show ranking
Ecommerce store platforms1st of 1093.1%Show ranking
Retail tech1st of 695.2%Shown above

How is Shopify measured?

Brandwave collects information about searches that people make online using Shopify’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

34 branded search terms

  • pos for shopify
  • pos shopify
  • pos system shopify
  • shopify
  • shopify ecommerce
  • shopify online store
  • shopify pos
  • shopify pos app
  • shopify pos apps
  • shopify pos card reader
  • shopify pos charges
  • shopify pos devices
  • shopify pos fee
  • shopify pos fees
  • shopify pos for retail
  • shopify pos go
  • shopify pos hardware
  • shopify pos hub
  • shopify pos lite
  • shopify pos price
  • shopify pos pricing
  • shopify pos pro
  • shopify pos pro price
  • shopify pos pro pricing
  • shopify pos pro subscription
  • shopify pos rates
  • shopify pos retail
  • shopify pos scanner
  • shopify pos software
  • shopify pos system
  • shopify pos systems
  • shopify pos terminal
  • shopify store
  • shopify website builder

Do you work for Shopify? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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