Brandwave

Ecommerce store platforms:Which brands are most popular in search?

In August 2026, Shopify was the most searched among ecommerce store platforms worldwide, with an estimated 5.1M branded searches and 93% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Shopify93%
  2. WooCommerce3.1%
  3. Magento1.2%
  4. Ecwid0.74%
  5. PrestaShop0.6%
  6. BigCommerce0.41%
  7. Shopware0.33%
  8. OpenCart0.31%
  9. Sellfy0.23%
  10. Shift4Shop0.03%

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Share of SearchLeaderboard

Platforms for building and operating online stores, from hosted storefronts to open-source commerce software. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among ecommerce store platforms worldwide, by month

Share of Search by month for Shopify, WooCommerce. The figures are in the table below the chart.

View monthly share of search table
MonthShopifyWooCommerceMagentoEcwidPrestaShopBigCommerceShopwareOpenCartSellfyShift4Shop
Oct 202589.5%4.4%1.5%1.1%1.3%0.72%0.39%0.54%0.49%0.06%
Nov 202590.8%3.7%1.3%1.1%1.1%0.59%0.4%0.55%0.5%0.06%
Dec 202591%3.7%1.3%1.1%1.1%0.6%0.33%0.45%0.41%0.05%
Jan 202690.8%3.7%1.3%1.1%1.1%0.6%0.4%0.45%0.5%0.06%
Feb 202692.4%2.5%1.3%0.9%1.1%0.41%0.41%0.46%0.42%0.04%
Mar 202691.7%3.1%1.6%0.89%1.1%0.4%0.4%0.45%0.41%0.04%
Apr 202692.8%2.5%1.3%0.9%0.9%0.41%0.33%0.45%0.34%0.04%
May 202693.2%2.5%1.3%0.74%0.9%0.34%0.33%0.37%0.28%0.04%
Jun 202692.4%3.7%1%0.73%0.73%0.49%0.33%0.37%0.23%0.04%
Jul 202693.6%2.5%1%0.75%0.74%0.41%0.33%0.32%0.23%0.03%
Aug 202693%3.1%1.2%0.74%0.6%0.41%0.33%0.31%0.23%0.03%
Sep 2026——————————

This month’s ranking, August 2026

  1. 1.Shopify

    93%

    held 1st · 5.1M estimated branded searches · -0.67% vs prior month · -0.6 points

  2. 2.WooCommerce

    3.1%

    held 2nd · 169K estimated branded searches · +21.6% vs prior month · +0.5 points

  3. 3.Magento

    1.2%

    held 3rd · 67.8K estimated branded searches · +19.4% vs prior month · +0.2 points

  4. 4.Ecwid

    0.74%

    held 4th · 40.8K estimated branded searches · -0.15% vs prior month · 0 points

  5. 5.PrestaShop

    0.6%

    held 5th · 33.1K estimated branded searches · -18.3% vs prior month · -0.1 points

  6. 6.BigCommerce

    0.41%

    held 6th · 22.5K estimated branded searches · +0.22% vs prior month · 0 points

  7. 7.Shopware

    0.33%

    held 7th · 18.2K estimated branded searches · 0% vs prior month · 0 points

  8. 8.OpenCart

    0.31%

    held 8th · 16.8K estimated branded searches · -2.9% vs prior month · 0 points

  9. 9.Sellfy

    0.23%

    held 9th · 12.8K estimated branded searches · +1% vs prior month · 0 points

  10. 10.Shift4Shop

    0.03%

    held 10th · 1.8K estimated branded searches · 0% vs prior month · 0 points

Compare search popularity between leading brands

Which brand is most popular in search among ecommerce store platforms worldwide?

In August 2026, Shopify was the most searched among ecommerce store platforms worldwide, with an estimated 5.1M branded searches and 93% estimated Share of Search within this set. WooCommerce is in 2nd place, 89.9 percentage points behind at 3.1% Share of Search.

Global ecommerce store platforms, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Shopify89.5% → 93%93.6%Jul 202689.5%Oct 20251st
WooCommerce4.4% → 3.1%4.4%Oct 20252.5%Apr 20262nd
Magento1.5% → 1.2%1.6%Mar 20261%Jun 20263rd
Ecwid1.1% → 0.74%1.1%Dec 20250.73%Jun 20265th → 4th
PrestaShop1.3% → 0.6%1.3%Oct 20250.6%Aug 20264th → 5th
BigCommerce0.72% → 0.41%0.72%Oct 20250.34%May 20266th
Shopware0.39% → 0.33%0.41%Feb 20260.33%Dec 20259th → 7th
OpenCart0.54% → 0.31%0.55%Nov 20250.31%Aug 20267th → 8th
Sellfy0.49% → 0.23%0.5%Jan 20260.23%Jun 20268th → 9th
Shift4Shop0.06% → 0.03%0.06%Nov 20250.03%Jul 202610th

Each finding as a sentence

  • Across the 11 months ending August 2026, Shopify’s estimated Share of Search among ecommerce store platforms worldwide increased from 89.5% to 93%.
  • Across the 11 months ending August 2026, WooCommerce’s estimated Share of Search among ecommerce store platforms worldwide decreased from 4.4% to 3.1%.
  • Across the 11 months ending August 2026, PrestaShop’s estimated Share of Search among ecommerce store platforms worldwide decreased from 1.3% to 0.6%.
  • Across the 11 months ending August 2026, Shopify’s estimated Share of Search among ecommerce store platforms worldwide peaked at 93.6% in July 2026 and was lowest at 89.5% in October 2025.
  • Across the 11 months ending August 2026, WooCommerce’s estimated Share of Search among ecommerce store platforms worldwide peaked at 4.4% in October 2025 and was lowest at 2.5% in April 2026.
  • Across the 11 months ending August 2026, Ecwid rose from 5th to 4th among ecommerce store platforms worldwide.
  • Across the 11 months ending August 2026, PrestaShop fell from 4th to 5th among ecommerce store platforms worldwide.
  • Across the 11 months ending August 2026, Shopware rose from 9th to 7th among ecommerce store platforms worldwide.
  • Across the 11 months ending August 2026, OpenCart fell from 7th to 8th among ecommerce store platforms worldwide.
  • Across the 11 months ending August 2026, Sellfy fell from 8th to 9th among ecommerce store platforms worldwide.
  • Across the 11 months ending August 2026, Magento, BigCommerce and Shift4Shop held steady: their estimated Share of Search among ecommerce store platforms worldwide each moved less than 0.5 percentage points.

How did search popularity change for ecommerce store platforms worldwide in August 2026?

  1. In August 2026, WooCommerce gained estimated Share of Search among ecommerce store platforms worldwide, from 2.5% to 3.1%.

  2. In August 2026, Shopify lost estimated Share of Search among ecommerce store platforms worldwide, from 93.6% to 93%.

  3. Estimated monthly branded searches for PrestaShop worldwide fell 55.3% over 11 measured months, from 74K to 33.1K in August 2026.

  4. Estimated monthly branded searches for Sellfy worldwide fell 53.9% over 11 measured months, from 27.8K to 12.8K in August 2026.

  5. Estimated monthly branded searches for OpenCart worldwide fell 45.6% over 11 measured months, from 30.8K to 16.8K in August 2026.

  6. Estimated monthly branded searches for BigCommerce worldwide fell 45.1% over 11 measured months, from 40.9K to 22.5K in August 2026.

  7. Estimated monthly branded searches for Shift4Shop worldwide fell 45% over 11 measured months, from 3.2K to 1.8K in August 2026.

  8. Estimated monthly branded searches for Ecwid worldwide fell 32.9% over 11 measured months, from 60.7K to 40.8K in August 2026.

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