Brandwave

Payment gateway platforms:Which are searched most?

In August 2026, PayPal was the most searched among payment gateway platforms worldwide, with an estimated 20.6M branded searches and 85.5% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. PayPal85.5%
  2. Stripe12.7%
  3. Adyen0.73%
  4. Square0.63%
  5. Worldpay0.25%
  6. Braintree0.16%

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Share of SearchLeaderboard

Compare the payment gateway platforms operators run on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among payment gateway platforms worldwide, by month

Share of Search by month for PayPal, Stripe. The figures are in the table below the chart.

View monthly share of search table
MonthPayPalStripeAdyenSquareWorldpayBraintree
Oct 202588%10.7%0.61%0.4%0.26%0.03%
Nov 202588.2%10.6%0.51%0.38%0.26%0.03%
Dec 202589.8%9%0.62%0.34%0.22%0.02%
Jan 202688%10.7%0.61%0.42%0.26%0.03%
Feb 202685.6%12.7%0.87%0.55%0.25%0.03%
Mar 202683.2%15.1%0.71%0.67%0.3%0.03%
Apr 202685.5%12.7%0.72%0.72%0.25%0.03%
May 202685.4%12.7%0.72%0.85%0.25%0.03%
Jun 202685.1%12.8%0.87%0.88%0.31%0.03%
Jul 202685.6%12.8%0.6%0.76%0.25%0.03%
Aug 202685.5%12.7%0.73%0.63%0.25%0.16%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.PayPal

    85.5%

    Held 1st. 20.6M estimated branded searches, -0.14% vs prior month. Share -0.1 points.

  2. 2.Stripe

    12.7%

    Held 2nd. 3.1M estimated branded searches, -0.55% vs prior month. Share -0.1 points.

  3. 3.Adyen

    0.73%

    Moved from 4th to 3rd. 175K estimated branded searches, +21% vs prior month. Share +0.1 points.

  4. 4.Square

    0.63%

    Moved from 3rd to 4th. 151K estimated branded searches, -17% vs prior month. Share -0.1 points.

  5. 5.Worldpay

    0.25%

    Held 5th. 60.5K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Braintree

    0.16%

    Held 6th. 37.9K estimated branded searches, +483.5% vs prior month. Share +0.1 points.

Compare search popularity between leading brands

Which brand is most popular in search among payment gateway platforms worldwide?

In August 2026, PayPal was the most searched among payment gateway platforms worldwide, with an estimated 20.6M branded searches and 85.5% estimated Share of Search within this set. Stripe is in 2nd place, 72.8 percentage points behind at 12.7% Share of Search.

Global payment gateway platforms, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
PayPal88% → 85.5%89.8%Dec 202583.2%Mar 20261st
Stripe10.7% → 12.7%15.1%Mar 20269%Dec 20252nd
Adyen0.61% → 0.73%0.87%Feb 20260.51%Nov 20253rd
Square0.4% → 0.63%0.88%Jun 20260.34%Dec 20254th
Worldpay0.26% → 0.25%0.31%Jun 20260.22%Dec 20255th
Braintree0.03% → 0.16%0.16%Aug 20260.02%Dec 20256th

Each finding as a sentence

  • Across the 11 months ending August 2026, PayPal’s estimated Share of Search among payment gateway platforms worldwide decreased from 88% to 85.5%.
  • Across the 11 months ending August 2026, Stripe’s estimated Share of Search among payment gateway platforms worldwide increased from 10.7% to 12.7%.
  • Across the 11 months ending August 2026, PayPal’s estimated Share of Search among payment gateway platforms worldwide peaked at 89.8% in December 2025 and was lowest at 83.2% in March 2026.
  • Across the 11 months ending August 2026, Stripe’s estimated Share of Search among payment gateway platforms worldwide peaked at 15.1% in March 2026 and was lowest at 9% in December 2025.
  • Across the 11 months ending August 2026, Adyen, Square, Worldpay and Braintree held steady: their estimated Share of Search among payment gateway platforms worldwide each moved less than 0.5 percentage points.

How did search popularity change for payment gateway platforms worldwide in August 2026?

  1. In August 2026, Adyen rose from 4th to 3rd among payment gateway platforms worldwide.

  2. In August 2026, Square fell from 3rd to 4th among payment gateway platforms worldwide.

  3. Estimated monthly branded searches for Braintree worldwide rose 423.8% over 11 measured months, from 7.2K to 37.9K in August 2026.

  4. Estimated monthly branded searches for Worldpay worldwide fell 18.2% over 11 measured months, from 74K to 60.5K in August 2026.

  5. Estimated monthly branded searches for PayPal worldwide fell 18.2% over 11 measured months, from 25.1M to 20.6M in August 2026.

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