Brandwave

How popular isBraintree in search?

In August 2026, there were an estimated 37.9K branded searches for Braintree worldwide which is up 423.8% over the last 11 months. Braintree holds 0.16% estimated Share of Search among payment gateway platforms worldwide and is ranked 6th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. PayPal85.5%
  2. Stripe12.7%
  3. Adyen0.73%
  4. Square0.63%
  5. Worldpay0.25%
  6. Braintree0.16%
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Which payment gateway platforms compete with Braintree?

Braintree against payment gateway platforms worldwide, by month

Share of Search by month for PayPal, Stripe, Braintree. The figures are in the table below the chart.

View monthly share of search table
MonthPayPalStripeAdyenSquareWorldpayBraintree
Oct 202588%10.7%0.61%0.4%0.26%0.03%
Nov 202588.2%10.6%0.51%0.38%0.26%0.03%
Dec 202589.8%9%0.62%0.34%0.22%0.02%
Jan 202688%10.7%0.61%0.42%0.26%0.03%
Feb 202685.6%12.7%0.87%0.55%0.25%0.03%
Mar 202683.2%15.1%0.71%0.67%0.3%0.03%
Apr 202685.5%12.7%0.72%0.72%0.25%0.03%
May 202685.4%12.7%0.72%0.85%0.25%0.03%
Jun 202685.1%12.8%0.87%0.88%0.31%0.03%
Jul 202685.6%12.8%0.6%0.76%0.25%0.03%
Aug 202685.5%12.7%0.73%0.63%0.25%0.16%
Sep 2026——————

  1. 1.PayPal

    85.5%

    Held 1st. 20.6M estimated branded searches, -0.14% vs prior month. Share -0.1 points.

  2. 2.Stripe

    12.7%

    Held 2nd. 3.1M estimated branded searches, -0.55% vs prior month. Share -0.1 points.

  3. 3.Adyen

    0.73%

    Moved from 4th to 3rd. 175K estimated branded searches, +21% vs prior month. Share +0.1 points.

  4. 4.Square

    0.63%

    Moved from 3rd to 4th. 151K estimated branded searches, -17% vs prior month. Share -0.1 points.

  5. 5.Worldpay

    0.25%

    Held 5th. 60.5K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Braintree

    0.16%

    Held 6th. 37.9K estimated branded searches, +483.5% vs prior month. Share +0.1 points.

Compare search popularity between Braintree and its closest rivals

How has branded search demand for Braintree changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Braintree worldwide rose from 7.2K to 37.9K.
  • Across the 11 months ending August 2026, Braintree’s estimated Share of Search among payment gateway platforms worldwide held steady, from 0.03% to 0.16%.

How did search popularity change for payment gateway platforms worldwide in August 2026?

  1. In August 2026, Adyen rose from 4th to 3rd among payment gateway platforms worldwide.

  2. In August 2026, Square fell from 3rd to 4th among payment gateway platforms worldwide.

  3. Estimated monthly branded searches for Braintree worldwide rose 423.8% over 11 measured months, from 7.2K to 37.9K in August 2026.

  4. Estimated monthly branded searches for Worldpay worldwide fell 18.2% over 11 measured months, from 74K to 60.5K in August 2026.

  5. Estimated monthly branded searches for PayPal worldwide fell 18.2% over 11 measured months, from 25.1M to 20.6M in August 2026.

Where does Braintree compete?

Braintree is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Online payment platforms6th of 80.16%Show ranking
Payment gateway platforms6th of 60.16%Shown above
Payment gateways4th of 51.1%Show ranking

How is Braintree measured?

Brandwave collects information about searches that people make online using Braintree’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

13 branded search terms

  • braintree checkout
  • braintree fees
  • braintree gateway
  • braintree merchant account
  • braintree payment
  • braintree payment gateway
  • braintree payment processing
  • braintree payments
  • braintree paypal
  • braintree pricing
  • braintreegateway
  • checkout braintree
  • paypal braintree

How the Brand Demand Index is measured

Who owns Braintree?

Braintree is owned by PayPal. Brandwave also tracks PayPal, owned by the same company, worldwide.

Do you work for Braintree? To request corrections or removal please contact us via our support page and we will be happy to assist.

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