Brandwave

How popular isBraintree in search?

In August 2026, there were an estimated 37.9K branded searches for Braintree worldwide which is up 423.8% over the last 11 months. Braintree holds 0.16% estimated Share of Search among online payment platforms worldwide and is ranked 6th of 8 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. PayPal84.9%
  2. Stripe12.7%
  3. Airwallex0.86%
  4. Adyen0.72%
  5. GoCardless0.59%
  6. Braintree0.16%
  7. Mollie0.05%
  8. Checkout.com0.03%
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Which online payment platforms compete with Braintree?

Braintree against online payment platforms worldwide, by month

Share of Search by month for PayPal, Stripe, Braintree. The figures are in the table below the chart.

View monthly share of search table
MonthPayPalStripeAirwallexAdyenGoCardlessBraintreeMollieCheckout.com
Oct 202587.7%10.6%0.49%0.61%0.5%0.03%0.05%0.02%
Nov 202587.8%10.6%0.49%0.5%0.5%0.03%0.05%0.02%
Dec 202589.1%9%0.73%0.61%0.5%0.02%0.05%0.02%
Jan 202687.4%10.6%0.72%0.6%0.61%0.03%0.05%0.02%
Feb 202684.9%12.6%0.85%0.87%0.72%0.03%0.06%0.03%
Mar 202682.7%15%0.83%0.71%0.7%0.03%0.06%0.03%
Apr 202685.1%12.7%0.85%0.72%0.6%0.03%0.05%0.02%
May 202685%12.7%0.86%0.72%0.59%0.03%0.05%0.02%
Jun 202684.8%12.8%0.85%0.86%0.59%0.03%0.05%0.03%
Jul 202685.1%12.7%0.86%0.6%0.59%0.03%0.05%0.03%
Aug 202684.9%12.7%0.86%0.72%0.59%0.16%0.05%0.03%
Sep 2026————————

  1. 1.PayPal

    84.9%

    Held 1st. 20.6M estimated branded searches, -0.14% vs prior month. Share -0.2 points.

  2. 2.Stripe

    12.7%

    Held 2nd. 3.1M estimated branded searches, -0.55% vs prior month. Share -0.1 points.

  3. 3.Airwallex

    0.86%

    Held 3rd. 207K estimated branded searches, -0.08% vs prior month. Share 0 points.

  4. 4.Adyen

    0.72%

    Held 4th. 175K estimated branded searches, +21% vs prior month. Share +0.1 points.

  5. 5.GoCardless

    0.59%

    Held 5th. 143K estimated branded searches, -0.06% vs prior month. Share 0 points.

  6. 6.Braintree

    0.16%

    Moved from 8th to 6th. 37.9K estimated branded searches, +483.5% vs prior month. Share +0.1 points.

  7. 7.Mollie

    0.05%

    Moved from 6th to 7th. 12.6K estimated branded searches, +0.24% vs prior month. Share 0 points.

  8. 8.Checkout.com

    0.03%

    Moved from 7th to 8th. 7K estimated branded searches, -0.85% vs prior month. Share 0 points.

Compare search popularity between Braintree and its closest rivals

How has branded search demand for Braintree changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Braintree worldwide rose from 7.2K to 37.9K.
  • Across the 11 months ending August 2026, Braintree rose from 7th to 6th among online payment platforms worldwide.

How did search popularity change for online payment platforms worldwide in August 2026?

  1. In August 2026, Braintree rose from 8th to 6th among online payment platforms worldwide.

  2. In August 2026, Checkout.com fell from 7th to 8th among online payment platforms worldwide.

  3. In August 2026, Mollie fell from 6th to 7th among online payment platforms worldwide.

  4. Estimated monthly branded searches for Airwallex worldwide rose 47.9% over 11 measured months, from 140K to 207K in August 2026.

  5. Estimated monthly branded searches for PayPal worldwide fell 18.2% over 11 measured months, from 25.1M to 20.6M in August 2026.

Where does Braintree compete?

Braintree is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Online payment platforms6th of 80.16%Shown above
Payment gateway platforms6th of 60.16%Show ranking
Payment gateways4th of 51.1%Show ranking

How is Braintree measured?

Brandwave collects information about searches that people make online using Braintree’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

13 branded search terms

  • braintree checkout
  • braintree fees
  • braintree gateway
  • braintree merchant account
  • braintree payment
  • braintree payment gateway
  • braintree payment processing
  • braintree payments
  • braintree paypal
  • braintree pricing
  • braintreegateway
  • checkout braintree
  • paypal braintree

How the Brand Demand Index is measured

Who owns Braintree?

Braintree is owned by PayPal. Brandwave also tracks PayPal, owned by the same company, worldwide.

Do you work for Braintree? To request corrections or removal please contact us via our support page and we will be happy to assist.

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