Brandwave

Online payment platforms:Which brands are most popular in search?

In August 2026, Stripe was the most searched among online payment platforms worldwide, with an estimated 3.1M branded searches and 80.5% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Stripe80.5%
  2. Airwallex5.4%
  3. Adyen4.6%
  4. PayPal4.2%
  5. GoCardless3.7%
  6. Braintree0.99%
  7. Mollie0.33%
  8. Checkout.com0.18%

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Share of SearchLeaderboard

Compare payment platforms that let businesses accept online and in-person card, wallet, and bank payments, measured through worldwide English-language branded search demand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among online payment platforms worldwide, by month

Share of Search by month for Stripe, Airwallex, Adyen, PayPal, GoCardless. The figures are in the table below the chart.

View monthly share of search table
MonthStripeAirwallexAdyenPayPalGoCardlessBraintreeMollieCheckout.com
Oct 202581.1%3.7%4.7%6%3.8%0.19%0.38%0.19%
Nov 202581.7%3.8%3.9%6%3.9%0.21%0.39%0.19%
Dec 202577.4%6.3%5.3%5.9%4.3%0.21%0.44%0.18%
Jan 202679.1%5.4%4.5%5.7%4.5%0.2%0.38%0.18%
Feb 202679.1%5.3%5.4%4.9%4.5%0.2%0.37%0.18%
Mar 202682.7%4.6%3.9%4.2%3.9%0.18%0.32%0.16%
Apr 202680.6%5.4%4.6%4.9%3.8%0.2%0.33%0.16%
May 202680.7%5.4%4.6%4.9%3.8%0.18%0.33%0.15%
Jun 202680%5.3%5.4%4.9%3.7%0.18%0.32%0.18%
Jul 202681.3%5.5%3.8%5%3.8%0.17%0.33%0.19%
Aug 202680.5%5.4%4.6%4.2%3.7%0.99%0.33%0.18%
Sep 2026————————

This month’s ranking, August 2026

  1. 1.Stripe

    80.5%

    held 1st · 3.1M estimated branded searches · -0.55% vs prior month · -0.8 points

  2. 2.Airwallex

    5.4%

    held 2nd · 207K estimated branded searches · -0.08% vs prior month · 0 points

  3. 3.Adyen

    4.6%

    moved from 4th to 3rd · 175K estimated branded searches · +21% vs prior month · +0.8 points

  4. 4.PayPal

    4.2%

    moved from 3rd to 4th · 161K estimated branded searches · -15.4% vs prior month · -0.8 points

  5. 5.GoCardless

    3.7%

    held 5th · 143K estimated branded searches · -0.06% vs prior month · 0 points

  6. 6.Braintree

    0.99%

    moved from 8th to 6th · 37.9K estimated branded searches · +483.5% vs prior month · +0.8 points

  7. 7.Mollie

    0.33%

    moved from 6th to 7th · 12.6K estimated branded searches · +0.24% vs prior month · 0 points

  8. 8.Checkout.com

    0.18%

    moved from 7th to 8th · 7K estimated branded searches · -0.85% vs prior month · 0 points

Compare search popularity between leading brands

Which brand is most popular in search among online payment platforms worldwide?

In August 2026, Stripe was the most searched among online payment platforms worldwide, with an estimated 3.1M branded searches and 80.5% estimated Share of Search within this set. Airwallex is in 2nd place, 75 percentage points behind at 5.4% Share of Search.

Global online payment platforms, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Stripe81.1% → 80.5%82.7%Mar 202677.4%Dec 20251st
Airwallex3.7% → 5.4%6.3%Dec 20253.7%Oct 20255th → 2nd
Adyen4.7% → 4.6%5.4%Feb 20263.8%Jul 20263rd
PayPal6% → 4.2%6%Nov 20254.2%Aug 20262nd → 4th
GoCardless3.8% → 3.7%4.5%Jan 20263.7%Jun 20264th → 5th
Braintree0.19% → 0.99%0.99%Aug 20260.17%Jul 20267th → 6th
Mollie0.38% → 0.33%0.44%Dec 20250.32%Mar 20266th → 7th
Checkout.com0.19% → 0.18%0.19%Nov 20250.15%May 20268th

Each finding as a sentence

  • Across the 11 months ending August 2026, Stripe’s estimated Share of Search among online payment platforms worldwide decreased from 81.1% to 80.5%.
  • Across the 11 months ending August 2026, Airwallex’s estimated Share of Search among online payment platforms worldwide increased from 3.7% to 5.4%.
  • Across the 11 months ending August 2026, PayPal’s estimated Share of Search among online payment platforms worldwide decreased from 6% to 4.2%.
  • Across the 11 months ending August 2026, Braintree’s estimated Share of Search among online payment platforms worldwide increased from 0.19% to 0.99%.
  • Across the 11 months ending August 2026, Stripe’s estimated Share of Search among online payment platforms worldwide peaked at 82.7% in March 2026 and was lowest at 77.4% in December 2025.
  • Across the 11 months ending August 2026, Airwallex’s estimated Share of Search among online payment platforms worldwide peaked at 6.3% in December 2025 and was lowest at 3.7% in October 2025.
  • Across the 11 months ending August 2026, Adyen’s estimated Share of Search among online payment platforms worldwide peaked at 5.4% in February 2026 and was lowest at 3.8% in July 2026.
  • Across the 11 months ending August 2026, PayPal’s estimated Share of Search among online payment platforms worldwide peaked at 6% in November 2025 and was lowest at 4.2% in August 2026.
  • Across the 11 months ending August 2026, Airwallex rose from 5th to 2nd among online payment platforms worldwide.
  • Across the 11 months ending August 2026, PayPal fell from 2nd to 4th among online payment platforms worldwide.
  • Across the 11 months ending August 2026, GoCardless fell from 4th to 5th among online payment platforms worldwide.
  • Across the 11 months ending August 2026, Braintree rose from 7th to 6th among online payment platforms worldwide.
  • Across the 11 months ending August 2026, Mollie fell from 6th to 7th among online payment platforms worldwide.
  • Across the 11 months ending August 2026, Adyen and Checkout.com held steady: their estimated Share of Search among online payment platforms worldwide each moved less than 0.5 percentage points.

How did search popularity change for online payment platforms worldwide in August 2026?

  1. In August 2026, Braintree overtook Checkout.com to rank 6th among online payment platforms worldwide, at 0.99%.

  2. In August 2026, Adyen overtook PayPal to rank 3rd among online payment platforms worldwide, at 4.6%.

  3. In August 2026, PayPal lost estimated Share of Search among online payment platforms worldwide, from 5% to 4.2%.

  4. In August 2026, Stripe lost estimated Share of Search among online payment platforms worldwide, from 81.3% to 80.5%.

  5. Estimated monthly branded searches for Airwallex worldwide rose 47.9% over 11 measured months, from 140K to 207K in August 2026.

  6. Estimated monthly branded searches for Mollie worldwide fell 12.1% over 11 measured months, from 14.4K to 12.6K in August 2026.

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