Brandwave

How popular isAdyen in search?

In August 2026, there were an estimated 175K branded searches for Adyen worldwide which held steady over the last 11 months. Adyen holds 0.72% estimated Share of Search among online payment platforms worldwide and is ranked 4th of 8 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. PayPal84.9%
  2. Stripe12.7%
  3. Airwallex0.86%
  4. Adyen0.72%
  5. GoCardless0.59%
  6. Braintree0.16%
  7. Mollie0.05%
  8. Checkout.com0.03%
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Which online payment platforms compete with Adyen?

Adyen against online payment platforms worldwide, by month

Share of Search by month for PayPal, Stripe, Adyen. The figures are in the table below the chart.

View monthly share of search table
MonthPayPalStripeAirwallexAdyenGoCardlessBraintreeMollieCheckout.com
Oct 202587.7%10.6%0.49%0.61%0.5%0.03%0.05%0.02%
Nov 202587.8%10.6%0.49%0.5%0.5%0.03%0.05%0.02%
Dec 202589.1%9%0.73%0.61%0.5%0.02%0.05%0.02%
Jan 202687.4%10.6%0.72%0.6%0.61%0.03%0.05%0.02%
Feb 202684.9%12.6%0.85%0.87%0.72%0.03%0.06%0.03%
Mar 202682.7%15%0.83%0.71%0.7%0.03%0.06%0.03%
Apr 202685.1%12.7%0.85%0.72%0.6%0.03%0.05%0.02%
May 202685%12.7%0.86%0.72%0.59%0.03%0.05%0.02%
Jun 202684.8%12.8%0.85%0.86%0.59%0.03%0.05%0.03%
Jul 202685.1%12.7%0.86%0.6%0.59%0.03%0.05%0.03%
Aug 202684.9%12.7%0.86%0.72%0.59%0.16%0.05%0.03%
Sep 2026————————

  1. 1.PayPal

    84.9%

    Held 1st. 20.6M estimated branded searches, -0.14% vs prior month. Share -0.2 points.

  2. 2.Stripe

    12.7%

    Held 2nd. 3.1M estimated branded searches, -0.55% vs prior month. Share -0.1 points.

  3. 3.Airwallex

    0.86%

    Held 3rd. 207K estimated branded searches, -0.08% vs prior month. Share 0 points.

  4. 4.Adyen

    0.72%

    Held 4th. 175K estimated branded searches, +21% vs prior month. Share +0.1 points.

  5. 5.GoCardless

    0.59%

    Held 5th. 143K estimated branded searches, -0.06% vs prior month. Share 0 points.

  6. 6.Braintree

    0.16%

    Moved from 8th to 6th. 37.9K estimated branded searches, +483.5% vs prior month. Share +0.1 points.

  7. 7.Mollie

    0.05%

    Moved from 6th to 7th. 12.6K estimated branded searches, +0.24% vs prior month. Share 0 points.

  8. 8.Checkout.com

    0.03%

    Moved from 7th to 8th. 7K estimated branded searches, -0.85% vs prior month. Share 0 points.

Compare search popularity between Adyen and its closest rivals

How has branded search demand for Adyen changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Adyen worldwide held steady at 175K.
  • Across the 11 months ending August 2026, Adyen fell from 3rd to 4th among online payment platforms worldwide.

How did search popularity change for online payment platforms worldwide in August 2026?

  1. In August 2026, Braintree rose from 8th to 6th among online payment platforms worldwide.

  2. In August 2026, Checkout.com fell from 7th to 8th among online payment platforms worldwide.

  3. In August 2026, Mollie fell from 6th to 7th among online payment platforms worldwide.

  4. Estimated monthly branded searches for Airwallex worldwide rose 47.9% over 11 measured months, from 140K to 207K in August 2026.

  5. Estimated monthly branded searches for PayPal worldwide fell 18.2% over 11 measured months, from 25.1M to 20.6M in August 2026.

Where does Adyen compete?

Adyen is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Online payment platforms4th of 80.72%Shown above
Payment gateway platforms3rd of 60.73%Show ranking
Fintech3rd of 64.7%Show ranking
Payment gateways2nd of 55.2%Show ranking

How is Adyen measured?

Brandwave collects information about searches that people make online using Adyen’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

21 branded search terms

  • adyen
  • adyen checkout
  • adyen for platform
  • adyen for platforms
  • adyen pay
  • adyen payment
  • adyen payment gateway
  • adyen payment gateways
  • adyen payment method
  • adyen payment methods
  • adyen payment platform
  • adyen payment processing
  • adyen payment processor
  • adyen payments
  • adyen terminal
  • adyen terminals
  • checkout adyen
  • payment adyen
  • payment gateway adyen
  • payment method adyen
  • payment methods adyen

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How the Brand Demand Index is measured

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