Brandwave

How popular isAdyen in search?

In August 2026, there were an estimated 175K branded searches for Adyen worldwide which held steady over the last 11 months. Adyen holds 0.73% estimated Share of Search among payment gateway platforms worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. PayPal85.5%
  2. Stripe12.7%
  3. Adyen0.73%
  4. Square0.63%
  5. Worldpay0.25%
  6. Braintree0.16%
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Which payment gateway platforms compete with Adyen?

Adyen against payment gateway platforms worldwide, by month

Share of Search by month for PayPal, Stripe, Adyen. The figures are in the table below the chart.

View monthly share of search table
MonthPayPalStripeAdyenSquareWorldpayBraintree
Oct 202588%10.7%0.61%0.4%0.26%0.03%
Nov 202588.2%10.6%0.51%0.38%0.26%0.03%
Dec 202589.8%9%0.62%0.34%0.22%0.02%
Jan 202688%10.7%0.61%0.42%0.26%0.03%
Feb 202685.6%12.7%0.87%0.55%0.25%0.03%
Mar 202683.2%15.1%0.71%0.67%0.3%0.03%
Apr 202685.5%12.7%0.72%0.72%0.25%0.03%
May 202685.4%12.7%0.72%0.85%0.25%0.03%
Jun 202685.1%12.8%0.87%0.88%0.31%0.03%
Jul 202685.6%12.8%0.6%0.76%0.25%0.03%
Aug 202685.5%12.7%0.73%0.63%0.25%0.16%
Sep 2026——————

  1. 1.PayPal

    85.5%

    Held 1st. 20.6M estimated branded searches, -0.14% vs prior month. Share -0.1 points.

  2. 2.Stripe

    12.7%

    Held 2nd. 3.1M estimated branded searches, -0.55% vs prior month. Share -0.1 points.

  3. 3.Adyen

    0.73%

    Moved from 4th to 3rd. 175K estimated branded searches, +21% vs prior month. Share +0.1 points.

  4. 4.Square

    0.63%

    Moved from 3rd to 4th. 151K estimated branded searches, -17% vs prior month. Share -0.1 points.

  5. 5.Worldpay

    0.25%

    Held 5th. 60.5K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Braintree

    0.16%

    Held 6th. 37.9K estimated branded searches, +483.5% vs prior month. Share +0.1 points.

Compare search popularity between Adyen and its closest rivals

How has branded search demand for Adyen changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Adyen worldwide held steady at 175K.
  • Across the 11 months ending August 2026, Adyen’s estimated Share of Search among payment gateway platforms worldwide held steady, from 0.61% to 0.73%.

How did search popularity change for payment gateway platforms worldwide in August 2026?

  1. In August 2026, Adyen rose from 4th to 3rd among payment gateway platforms worldwide.

  2. In August 2026, Square fell from 3rd to 4th among payment gateway platforms worldwide.

  3. Estimated monthly branded searches for Braintree worldwide rose 423.8% over 11 measured months, from 7.2K to 37.9K in August 2026.

  4. Estimated monthly branded searches for Worldpay worldwide fell 18.2% over 11 measured months, from 74K to 60.5K in August 2026.

  5. Estimated monthly branded searches for PayPal worldwide fell 18.2% over 11 measured months, from 25.1M to 20.6M in August 2026.

Where does Adyen compete?

Adyen is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Online payment platforms4th of 80.72%Show ranking
Payment gateway platforms3rd of 60.73%Shown above
Fintech3rd of 64.7%Show ranking
Payment gateways2nd of 55.2%Show ranking

How is Adyen measured?

Brandwave collects information about searches that people make online using Adyen’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

21 branded search terms

  • adyen
  • adyen checkout
  • adyen for platform
  • adyen for platforms
  • adyen pay
  • adyen payment
  • adyen payment gateway
  • adyen payment gateways
  • adyen payment method
  • adyen payment methods
  • adyen payment platform
  • adyen payment processing
  • adyen payment processor
  • adyen payments
  • adyen terminal
  • adyen terminals
  • checkout adyen
  • payment adyen
  • payment gateway adyen
  • payment method adyen
  • payment methods adyen

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How the Brand Demand Index is measured

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