Brandwave

How popular isStripe in search?

In August 2026, there were an estimated 3.1M branded searches for Stripe worldwide which held steady over the last 11 months. Stripe holds 12.7% estimated Share of Search among payment gateway platforms worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. PayPal85.5%
  2. Stripe12.7%
  3. Adyen0.73%
  4. Square0.63%
  5. Worldpay0.25%
  6. Braintree0.16%
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Which payment gateway platforms compete with Stripe?

Stripe against payment gateway platforms worldwide, by month

Share of Search by month for PayPal, Stripe. The figures are in the table below the chart.

View monthly share of search table
MonthPayPalStripeAdyenSquareWorldpayBraintree
Oct 202588%10.7%0.61%0.4%0.26%0.03%
Nov 202588.2%10.6%0.51%0.38%0.26%0.03%
Dec 202589.8%9%0.62%0.34%0.22%0.02%
Jan 202688%10.7%0.61%0.42%0.26%0.03%
Feb 202685.6%12.7%0.87%0.55%0.25%0.03%
Mar 202683.2%15.1%0.71%0.67%0.3%0.03%
Apr 202685.5%12.7%0.72%0.72%0.25%0.03%
May 202685.4%12.7%0.72%0.85%0.25%0.03%
Jun 202685.1%12.8%0.87%0.88%0.31%0.03%
Jul 202685.6%12.8%0.6%0.76%0.25%0.03%
Aug 202685.5%12.7%0.73%0.63%0.25%0.16%
Sep 2026——————

  1. 1.PayPal

    85.5%

    Held 1st. 20.6M estimated branded searches, -0.14% vs prior month. Share -0.1 points.

  2. 2.Stripe

    12.7%

    Held 2nd. 3.1M estimated branded searches, -0.55% vs prior month. Share -0.1 points.

  3. 3.Adyen

    0.73%

    Moved from 4th to 3rd. 175K estimated branded searches, +21% vs prior month. Share +0.1 points.

  4. 4.Square

    0.63%

    Moved from 3rd to 4th. 151K estimated branded searches, -17% vs prior month. Share -0.1 points.

  5. 5.Worldpay

    0.25%

    Held 5th. 60.5K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Braintree

    0.16%

    Held 6th. 37.9K estimated branded searches, +483.5% vs prior month. Share +0.1 points.

Compare search popularity between Stripe and its closest rivals

How has branded search demand for Stripe changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Stripe worldwide held steady, from 3M to 3.1M.
  • Across the 11 months ending August 2026, Stripe’s estimated Share of Search among payment gateway platforms worldwide increased from 10.7% to 12.7%.
  • Across the 11 months ending August 2026, Stripe’s estimated Share of Search among payment gateway platforms worldwide peaked at 15.1% in March 2026 and was lowest at 9% in December 2025.

How did search popularity change for payment gateway platforms worldwide in August 2026?

  1. In August 2026, Adyen rose from 4th to 3rd among payment gateway platforms worldwide.

  2. In August 2026, Square fell from 3rd to 4th among payment gateway platforms worldwide.

  3. Estimated monthly branded searches for Braintree worldwide rose 423.8% over 11 measured months, from 7.2K to 37.9K in August 2026.

  4. Estimated monthly branded searches for Worldpay worldwide fell 18.2% over 11 measured months, from 74K to 60.5K in August 2026.

  5. Estimated monthly branded searches for PayPal worldwide fell 18.2% over 11 measured months, from 25.1M to 20.6M in August 2026.

Where does Stripe compete?

Stripe is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Creator payout platforms2nd of 512.1%Show ranking
Online payment platforms2nd of 812.7%Show ranking
Payment gateway platforms2nd of 612.7%Shown above
Fintech1st of 682.7%Show ranking
Payment gateways1st of 591.5%Show ranking
Card issuing platforms1st of 597.7%Show ranking

How is Stripe measured?

Brandwave collects information about searches that people make online using Stripe’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

97 branded search terms

  • ach fees stripe
  • apple pay with stripe
  • billing stripe
  • charge for stripe
  • check out stripe
  • checkout stripe
  • checkoutstripe
  • connect pricing stripe
  • connected accounts stripe
  • creating a stripe account
  • direct debit stripe
  • fees for stripe
  • instant payouts stripe
  • new stripe account
  • payment stripe
  • payments stripe
  • platform stripe
  • secure payment by stripe
  • set up stripe
  • set up stripe account
  • split payment stripe
  • stripe
  • stripe account
  • stripe ach fees
  • stripe ach payments
  • stripe ach pricing
  • stripe atlas
  • stripe billing
  • stripe billing pricing
  • stripe business
  • stripe business account
  • stripe cc processing
  • stripe charge fee
  • stripe charges
  • stripe connect
  • stripe connect charges
  • stripe connect fees
  • stripe connect pricing
  • stripe connected account
  • stripe connected accounts

1–40 of 97

Do you work for Stripe? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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