Braintree vs Stripe:Which is more popular by branded search?
In August 2026, Stripe had more branded searches than Braintree among payment gateway platforms worldwide. Stripe was estimated to have 3.1M branded searches compared to Braintree’s 37.9K, and held a 12.7% Share of Search versus Braintree’s 0.16%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Braintree or Stripe?
Compare the payment gateway platforms operators run on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Stripe, Braintree. The figures are in the table below the chart.
View monthly share of search table
| Month | PayPal | Stripe | Adyen | Square | Worldpay | Braintree |
|---|---|---|---|---|---|---|
| Oct 2025 | 88% | 10.7% | 0.61% | 0.4% | 0.26% | 0.03% |
| Nov 2025 | 88.2% | 10.6% | 0.51% | 0.38% | 0.26% | 0.03% |
| Dec 2025 | 89.8% | 9% | 0.62% | 0.34% | 0.22% | 0.02% |
| Jan 2026 | 88% | 10.7% | 0.61% | 0.42% | 0.26% | 0.03% |
| Feb 2026 | 85.6% | 12.7% | 0.87% | 0.55% | 0.25% | 0.03% |
| Mar 2026 | 83.2% | 15.1% | 0.71% | 0.67% | 0.3% | 0.03% |
| Apr 2026 | 85.5% | 12.7% | 0.72% | 0.72% | 0.25% | 0.03% |
| May 2026 | 85.4% | 12.7% | 0.72% | 0.85% | 0.25% | 0.03% |
| Jun 2026 | 85.1% | 12.8% | 0.87% | 0.88% | 0.31% | 0.03% |
| Jul 2026 | 85.6% | 12.8% | 0.6% | 0.76% | 0.25% | 0.03% |
| Aug 2026 | 85.5% | 12.7% | 0.73% | 0.63% | 0.25% | 0.16% |
| Sep 2026 | — | — | — | — | — | — |
How has the Braintree and Stripe comparison changed over the last 12 months?
3 findings
- Stripe was ahead of Braintree in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Braintree’s estimated Share of Search among payment gateway platforms worldwide moved from 0.03% to 0.16%, and its estimated monthly branded searches moved from 7.2K to 37.9K.
- Across the 11 months ending August 2026, Stripe’s estimated Share of Search among payment gateway platforms worldwide moved from 10.7% to 12.7%, and its estimated monthly branded searches moved from 3M to 3.1M.
How did search popularity change for payment gateway platforms worldwide in August 2026?
1 change
Estimated monthly branded searches for Braintree worldwide rose 423.8% over 11 measured months, from 7.2K to 37.9K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Braintree’s and Stripe’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Braintree
13 branded search terms
- braintree checkout
- braintree fees
- braintree gateway
- braintree merchant account
- braintree payment
- braintree payment gateway
- braintree payment processing
- braintree payments
- braintree paypal
- braintree pricing
- braintreegateway
- checkout braintree
- paypal braintree
Stripe
97 branded search terms
- ach fees stripe
- apple pay with stripe
- billing stripe
- charge for stripe
- check out stripe
- checkout stripe
- checkoutstripe
- connect pricing stripe
- connected accounts stripe
- creating a stripe account
- direct debit stripe
- fees for stripe
- instant payouts stripe
- new stripe account
- payment stripe
- payments stripe
- platform stripe
- secure payment by stripe
- set up stripe
- set up stripe account
- split payment stripe
- stripe
- stripe account
- stripe ach fees
- stripe ach payments
- stripe ach pricing
- stripe atlas
- stripe billing
- stripe billing pricing
- stripe business
- stripe business account
- stripe cc processing
- stripe charge fee
- stripe charges
- stripe connect
- stripe connect charges
- stripe connect fees
- stripe connect pricing
- stripe connected account
- stripe connected accounts
1–40 of 97
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