Brandwave

How popular isStripe in search?

In August 2026, there were an estimated 3.1M branded searches for Stripe worldwide which held steady over the last 11 months. Stripe holds 12.7% estimated Share of Search among online payment platforms worldwide and is ranked 2nd of 8 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. PayPal84.9%
  2. Stripe12.7%
  3. Airwallex0.86%
  4. Adyen0.72%
  5. GoCardless0.59%
  6. Braintree0.16%
  7. Mollie0.05%
  8. Checkout.com0.03%
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Which online payment platforms compete with Stripe?

Stripe against online payment platforms worldwide, by month

Share of Search by month for PayPal, Stripe. The figures are in the table below the chart.

View monthly share of search table
MonthPayPalStripeAirwallexAdyenGoCardlessBraintreeMollieCheckout.com
Oct 202587.7%10.6%0.49%0.61%0.5%0.03%0.05%0.02%
Nov 202587.8%10.6%0.49%0.5%0.5%0.03%0.05%0.02%
Dec 202589.1%9%0.73%0.61%0.5%0.02%0.05%0.02%
Jan 202687.4%10.6%0.72%0.6%0.61%0.03%0.05%0.02%
Feb 202684.9%12.6%0.85%0.87%0.72%0.03%0.06%0.03%
Mar 202682.7%15%0.83%0.71%0.7%0.03%0.06%0.03%
Apr 202685.1%12.7%0.85%0.72%0.6%0.03%0.05%0.02%
May 202685%12.7%0.86%0.72%0.59%0.03%0.05%0.02%
Jun 202684.8%12.8%0.85%0.86%0.59%0.03%0.05%0.03%
Jul 202685.1%12.7%0.86%0.6%0.59%0.03%0.05%0.03%
Aug 202684.9%12.7%0.86%0.72%0.59%0.16%0.05%0.03%
Sep 2026————————

  1. 1.PayPal

    84.9%

    Held 1st. 20.6M estimated branded searches, -0.14% vs prior month. Share -0.2 points.

  2. 2.Stripe

    12.7%

    Held 2nd. 3.1M estimated branded searches, -0.55% vs prior month. Share -0.1 points.

  3. 3.Airwallex

    0.86%

    Held 3rd. 207K estimated branded searches, -0.08% vs prior month. Share 0 points.

  4. 4.Adyen

    0.72%

    Held 4th. 175K estimated branded searches, +21% vs prior month. Share +0.1 points.

  5. 5.GoCardless

    0.59%

    Held 5th. 143K estimated branded searches, -0.06% vs prior month. Share 0 points.

  6. 6.Braintree

    0.16%

    Moved from 8th to 6th. 37.9K estimated branded searches, +483.5% vs prior month. Share +0.1 points.

  7. 7.Mollie

    0.05%

    Moved from 6th to 7th. 12.6K estimated branded searches, +0.24% vs prior month. Share 0 points.

  8. 8.Checkout.com

    0.03%

    Moved from 7th to 8th. 7K estimated branded searches, -0.85% vs prior month. Share 0 points.

Compare search popularity between Stripe and its closest rivals

How has branded search demand for Stripe changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Stripe worldwide held steady, from 3M to 3.1M.
  • Across the 11 months ending August 2026, Stripe’s estimated Share of Search among online payment platforms worldwide increased from 10.6% to 12.7%.
  • Across the 11 months ending August 2026, Stripe’s estimated Share of Search among online payment platforms worldwide peaked at 15% in March 2026 and was lowest at 9% in December 2025.

How did search popularity change for online payment platforms worldwide in August 2026?

  1. In August 2026, Braintree rose from 8th to 6th among online payment platforms worldwide.

  2. In August 2026, Checkout.com fell from 7th to 8th among online payment platforms worldwide.

  3. In August 2026, Mollie fell from 6th to 7th among online payment platforms worldwide.

  4. Estimated monthly branded searches for Airwallex worldwide rose 47.9% over 11 measured months, from 140K to 207K in August 2026.

  5. Estimated monthly branded searches for PayPal worldwide fell 18.2% over 11 measured months, from 25.1M to 20.6M in August 2026.

Where does Stripe compete?

Stripe is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Creator payout platforms2nd of 512.1%Show ranking
Online payment platforms2nd of 812.7%Shown above
Payment gateway platforms2nd of 612.7%Show ranking
Fintech1st of 682.7%Show ranking
Payment gateways1st of 591.5%Show ranking
Card issuing platforms1st of 597.7%Show ranking

How is Stripe measured?

Brandwave collects information about searches that people make online using Stripe’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

97 branded search terms

  • ach fees stripe
  • apple pay with stripe
  • billing stripe
  • charge for stripe
  • check out stripe
  • checkout stripe
  • checkoutstripe
  • connect pricing stripe
  • connected accounts stripe
  • creating a stripe account
  • direct debit stripe
  • fees for stripe
  • instant payouts stripe
  • new stripe account
  • payment stripe
  • payments stripe
  • platform stripe
  • secure payment by stripe
  • set up stripe
  • set up stripe account
  • split payment stripe
  • stripe
  • stripe account
  • stripe ach fees
  • stripe ach payments
  • stripe ach pricing
  • stripe atlas
  • stripe billing
  • stripe billing pricing
  • stripe business
  • stripe business account
  • stripe cc processing
  • stripe charge fee
  • stripe charges
  • stripe connect
  • stripe connect charges
  • stripe connect fees
  • stripe connect pricing
  • stripe connected account
  • stripe connected accounts

1–40 of 97

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How the Brand Demand Index is measured

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