Brandwave

PayPal vs Stripe:Which is searched more?

In August 2026, PayPal had more branded searches than Stripe among online payment platforms worldwide. PayPal was estimated to have 20.6M branded searches compared to Stripe’s 3.1M, and held an 84.9% Share of Search versus Stripe’s 12.7%. These are worldwide searches for English-language branded terms.

Share of Search among online payment platforms worldwide in August 2026Which is more popular in search, PayPal or Stripe?
PayPal84.9%20.6M searches
vs
Stripe12.7%3.1M searches

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Which is more popular in search, PayPal or Stripe?

Compare payment platforms that let businesses accept online and in-person card, wallet, and bank payments, measured through worldwide English-language branded search demand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

PayPal and Stripe among online payment platforms worldwide, by month

Share of Search by month for PayPal, Stripe. The figures are in the table below the chart.

View monthly share of search table
MonthPayPalStripe
Oct 202587.7%10.6%
Nov 202587.8%10.6%
Dec 202589.1%9%
Jan 202687.4%10.6%
Feb 202684.9%12.6%
Mar 202682.7%15%
Apr 202685.1%12.7%
May 202685%12.7%
Jun 202684.8%12.8%
Jul 202685.1%12.7%
Aug 202684.9%12.7%
Sep 2026——

How has the PayPal and Stripe comparison changed over the last 12 months?

  • PayPal was ahead of Stripe in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, PayPal’s estimated Share of Search among online payment platforms worldwide moved from 87.7% to 84.9%, and its estimated monthly branded searches moved from 25.1M to 20.6M.
  • Across the 11 months ending August 2026, Stripe’s estimated Share of Search among online payment platforms worldwide moved from 10.6% to 12.7%, and its estimated monthly branded searches moved from 3M to 3.1M.

How did search popularity change for online payment platforms worldwide in August 2026?

  1. Estimated monthly branded searches for PayPal worldwide fell 18.2% over 11 measured months, from 25.1M to 20.6M in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using PayPal’s and Stripe’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

PayPal

24 branded search terms

  • paypal
  • paypal business
  • paypal business account
  • paypal business account charges
  • paypal business account cost
  • paypal business account fees
  • paypal business account price
  • paypal business app
  • paypal business charges
  • paypal business cost
  • paypal business fees
  • paypal checkout
  • paypal commercial account
  • paypal company account
  • paypal corporate account
  • paypal express checkout
  • paypal for business
  • paypal for company
  • paypal merchant
  • paypal merchant account
  • paypal merchant services
  • paypal payment processing
  • paypal payments
  • paypal to business account

Stripe

97 branded search terms

  • ach fees stripe
  • apple pay with stripe
  • billing stripe
  • charge for stripe
  • check out stripe
  • checkout stripe
  • checkoutstripe
  • connect pricing stripe
  • connected accounts stripe
  • creating a stripe account
  • direct debit stripe
  • fees for stripe
  • instant payouts stripe
  • new stripe account
  • payment stripe
  • payments stripe
  • platform stripe
  • secure payment by stripe
  • set up stripe
  • set up stripe account
  • split payment stripe
  • stripe
  • stripe account
  • stripe ach fees
  • stripe ach payments
  • stripe ach pricing
  • stripe atlas
  • stripe billing
  • stripe billing pricing
  • stripe business
  • stripe business account
  • stripe cc processing
  • stripe charge fee
  • stripe charges
  • stripe connect
  • stripe connect charges
  • stripe connect fees
  • stripe connect pricing
  • stripe connected account
  • stripe connected accounts

1–40 of 97

How the Brand Demand Index is measured

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