Brandwave

How popular isSquare in search?

In August 2026, there were an estimated 151K branded searches for Square worldwide which is up 33.1% over the last 11 months. Square holds 46.3% estimated Share of Search among point of sale hardware worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Square46.3%
  2. Clover16.9%
  3. Toast14.2%
  4. Newland12.4%
  5. Ingenico10.1%
  6. Verifone0.08%
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Which point of sale hardware compete with Square?

Square against point of sale hardware worldwide, by month

Share of Search by month for Square, Clover, Toast, Newland, Ingenico. The figures are in the table below the chart.

View monthly share of search table
MonthSquareCloverToastNewlandIngenicoVerifone
Oct 202535.9%18.4%17.1%15.6%12.8%0.19%
Nov 202537.6%17.8%15.9%14.2%14.2%0.21%
Dec 202534.5%16.4%16.5%17.8%14.6%0.17%
Jan 202637.8%17.4%16.6%15.4%12.6%0.15%
Feb 202642.4%17.6%16.4%12.9%10.5%0.12%
Mar 202645.4%17.2%14.9%11.1%11.1%0.2%
Apr 202647.4%15.7%14.7%11.1%11.1%0.11%
May 202652.6%14.7%13.8%10.4%8.5%0.1%
Jun 202654%15.6%11.6%10.3%8.4%0.08%
Jul 202650.4%16.2%13%11.2%9.2%0.09%
Aug 202646.3%16.9%14.2%12.4%10.1%0.08%
Sep 2026——————

  1. 1.Square

    46.3%

    Held 1st. 151K estimated branded searches, -17% vs prior month. Share -4.1 points.

  2. 2.Clover

    16.9%

    Held 2nd. 55.2K estimated branded searches, -5.9% vs prior month. Share +0.7 points.

  3. 3.Toast

    14.2%

    Held 3rd. 46.2K estimated branded searches, -1.3% vs prior month. Share +1.2 points.

  4. 4.Newland

    12.4%

    Held 4th. 40.5K estimated branded searches, 0% vs prior month. Share +1.2 points.

  5. 5.Ingenico

    10.1%

    Held 5th. 33.1K estimated branded searches, 0% vs prior month. Share +1 points.

  6. 6.Verifone

    0.08%

    Held 6th. 260 estimated branded searches, -18.8% vs prior month. Share 0 points.

Compare search popularity between Square and its closest rivals

How has branded search demand for Square changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Square worldwide rose from 114K to 151K.
  • Across the 11 months ending August 2026, Square’s estimated Share of Search among point of sale hardware worldwide increased from 35.9% to 46.3%.
  • Across the 11 months ending August 2026, Square’s estimated Share of Search among point of sale hardware worldwide peaked at 54% in June 2026 and was lowest at 34.5% in December 2025.

How did search popularity change for point of sale hardware worldwide in August 2026?

  1. In August 2026, Newland gained estimated Share of Search among point of sale hardware worldwide, from 11.2% to 12.4%.

  2. In August 2026, Toast gained estimated Share of Search among point of sale hardware worldwide, from 13% to 14.2%.

  3. In August 2026, Ingenico gained estimated Share of Search among point of sale hardware worldwide, from 9.2% to 10.1%.

  4. In August 2026, Clover gained estimated Share of Search among point of sale hardware worldwide, from 16.2% to 16.9%.

  5. In August 2026, Square lost estimated Share of Search among point of sale hardware worldwide, from 50.4% to 46.3%.

  6. Estimated monthly branded searches for Verifone worldwide fell 55.9% over 11 measured months, from 590 to 260 in August 2026.

Where does Square compete?

Square is ranked in seven competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Payment gateway platforms4th of 60.63%Show ranking
Retail and hospitality POS systems3rd of 82.6%Show ranking
Retail tech2nd of 62.8%Show ranking
Point of sale hardware1st of 646.3%Shown above
Point of sale systems1st of 548.4%Show ranking
Restaurant ordering platforms1st of 668.4%Show ranking
Chargeback management platforms1st of 592.4%Show ranking

How is Square measured?

Brandwave collects information about searches that people make online using Square’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

148 branded search terms

  • buy square pos
  • cash drawer for square terminal
  • cost of square pos
  • download square pos app
  • free square pos
  • free square pos system
  • handheld square terminal
  • ipad for square pos
  • ipad square pos
  • mobile pos square
  • new square pos
  • pos square
  • pos square app
  • pos square register
  • pos square stand
  • pos square system
  • pos square terminal
  • printer for square pos
  • restaurant square pos
  • retail pos square
  • square app pos
  • square for restaurants pos
  • square for retail plus
  • square for retail plus pricing
  • square for retail pos
  • square kds app
  • square kds pricing
  • square point of sale
  • square point of sale app
  • square point of sale app download
  • square point of sale app for android
  • square point of sale card reader
  • square point of sale cost
  • square point of sale device
  • square point of sale equipment
  • square point of sale for android
  • square point of sale for restaurants
  • square point of sale ipad
  • square point of sale machine
  • square point of sale payment

1–40 of 148

How the Brand Demand Index is measured

Who owns Square?

Square is owned by Block. Brandwave also tracks Afterpay, owned by the same company, worldwide.

Do you work for Square? To request corrections or removal please contact us via our support page and we will be happy to assist.

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