Brandwave

How popular isSquare in search?

In August 2026, there were an estimated 151K branded searches for Square worldwide which is up 33.1% over the last 11 months. Square holds 92.4% estimated Share of Search among chargeback management platforms worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Square92.4%
  2. Justt3.3%
  3. Chargeflow2.7%
  4. Chargebacks9111.5%
  5. Midigator0.2%
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Which chargeback management platforms compete with Square?

Square against chargeback management platforms worldwide, by month

Share of Search by month for Square, Justt, Chargeflow. The figures are in the table below the chart.

View monthly share of search table
MonthSquareJusttChargeflowChargebacks911Midigator
Oct 202590.6%2.9%4.3%1.9%0.31%
Nov 202589.5%3%5.5%1.6%0.33%
Dec 202589.5%3.4%5%1.8%0.3%
Jan 202689.8%3.3%4.9%1.8%0.29%
Feb 202690%3%5.5%1.3%0.26%
Mar 202692.7%2.5%3%1.6%0.22%
Apr 202693.2%2.4%2.9%1.3%0.21%
May 202694.1%2%2.5%1.1%0.33%
Jun 202694.4%2%2.4%1.1%0.17%
Jul 202694.3%2.3%2.3%0.98%0.17%
Aug 202692.4%3.3%2.7%1.5%0.2%
Sep 2026—————
  1. 1.Square

    92.4%

    Held 1st. 151K estimated branded searches, -17% vs prior month. Share -1.9 points.

  2. 2.Justt

    3.3%

    Moved from 3rd to 2nd. 5.4K estimated branded searches, +22.7% vs prior month. Share +1 points.

  3. Moved from 2nd to 3rd. 4.4K estimated branded searches, 0% vs prior month. Share +0.4 points.

  4. Held 4th. 2.4K estimated branded searches, +26.3% vs prior month. Share +0.5 points.

  5. 5.Midigator

    0.2%

    Held 5th. 320 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Square and its closest rivals

How has branded search demand for Square changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Square worldwide rose from 114K to 151K.
  • Across the 11 months ending August 2026, Square’s estimated Share of Search among chargeback management platforms worldwide increased from 90.6% to 92.4%.
  • Across the 11 months ending August 2026, Square’s estimated Share of Search among chargeback management platforms worldwide peaked at 94.4% in June 2026 and was lowest at 89.5% in December 2025.

How did search popularity change for chargeback management platforms worldwide in August 2026?

  1. In August 2026, Justt overtook Chargeflow to rank 2nd among chargeback management platforms worldwide, at 3.3%.

  2. In August 2026, Square lost estimated Share of Search among chargeback management platforms worldwide, from 94.3% to 92.4%.

  3. Estimated monthly branded searches for Chargeflow worldwide fell 18.5% over 11 measured months, from 5.4K to 4.4K in August 2026.

  4. Estimated monthly branded searches for Midigator worldwide fell 17.9% over 11 measured months, from 390 to 320 in August 2026.

Where does Square compete?

Square is ranked in seven competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Payment gateway platforms4th of 60.63%Show ranking
Retail and hospitality POS systems3rd of 82.6%Show ranking
Retail tech2nd of 62.8%Show ranking
Point of sale hardware1st of 646.3%Show ranking
Point of sale systems1st of 548.4%Show ranking
Restaurant ordering platforms1st of 668.4%Show ranking
Chargeback management platforms1st of 592.4%Shown above

How is Square measured?

Brandwave collects information about searches that people make online using Square’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

148 branded search terms

  • buy square pos
  • cash drawer for square terminal
  • cost of square pos
  • download square pos app
  • free square pos
  • free square pos system
  • handheld square terminal
  • ipad for square pos
  • ipad square pos
  • mobile pos square
  • new square pos
  • pos square
  • pos square app
  • pos square register
  • pos square stand
  • pos square system
  • pos square terminal
  • printer for square pos
  • restaurant square pos
  • retail pos square
  • square app pos
  • square for restaurants pos
  • square for retail plus
  • square for retail plus pricing
  • square for retail pos
  • square kds app
  • square kds pricing
  • square point of sale
  • square point of sale app
  • square point of sale app download
  • square point of sale app for android
  • square point of sale card reader
  • square point of sale cost
  • square point of sale device
  • square point of sale equipment
  • square point of sale for android
  • square point of sale for restaurants
  • square point of sale ipad
  • square point of sale machine
  • square point of sale payment

1–40 of 148

How the Brand Demand Index is measured

Who owns Square?

Square is owned by Block. Brandwave also tracks Afterpay, owned by the same company, worldwide.

Do you work for Square? To request corrections or removal please contact us via our support page and we will be happy to assist.

Creator with pink hair and a pink jacket

Is Square your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.