How popular isToast in search?
In September 2026, there were an estimated 41.5K branded searches for Toast worldwide which is down 16.7% over the last 12 months. Toast holds 29.2% estimated Share of Search among handheld POS brands worldwide and is ranked 2nd of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which handheld POS brands compete with Toast?
Share of Search by month for ALOHA, Toast, Clover. The figures are in the table below the chart.
View monthly share of search table
| Month | ALOHA | Toast | Clover | Square |
|---|---|---|---|---|
| Oct 2025 | 34.6% | 34.9% | 30.4% | 0.12% |
| Nov 2025 | 33.3% | 33.8% | 32.8% | 0.09% |
| Dec 2025 | 30.6% | 38.2% | 31.2% | 0.08% |
| Jan 2026 | 34.6% | 34.9% | 30.5% | 0.06% |
| Feb 2026 | 34.8% | 34.2% | 30.9% | 0.08% |
| Mar 2026 | 33.2% | 33.9% | 32.8% | 0.11% |
| Apr 2026 | 38.9% | 32.3% | 28.7% | 0.07% |
| May 2026 | 44% | 29.8% | 26.1% | 0.08% |
| Jun 2026 | 39.4% | 31.9% | 28.6% | 0.09% |
| Jul 2026 | 41.4% | 29.6% | 28.9% | 0.08% |
| Aug 2026 | 41.9% | 29% | 29% | 0.08% |
| Sep 2026 | 42.6% | 29.2% | 28.1% | 0.1% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 42.6% | 60.5K | 0% | +0.6 points | |
| 2, held 2nd | 29.2% | 41.5K | -0.81% | +0.2 points | |
| 3, held 3rd | 28.1% | 40K | -4.4% | -0.9 points | |
| 4, held 4th | 0.1% | 140 | +27.3% | 0 points |
1.
ALOHA42.6%
Held 1st. 60.5K estimated branded searches, 0% vs prior month. Share +0.6 points.
2.
Toast29.2%
Held 2nd. 41.5K estimated branded searches, -0.81% vs prior month. Share +0.2 points.
3.
Clover28.1%
Held 3rd. 40K estimated branded searches, -4.4% vs prior month. Share -0.9 points.
4.
Square0.1%
Held 4th. 140 estimated branded searches, +27.3% vs prior month. Share 0 points.
Compare search popularity between Toast and its closest rivals
Every comparison with Toast
21 comparisons
- Epson vs Toast
- Loyverse vs Toast
- Shopify vs Toast
- ALOHA vs Toast
- Toast vs Verifone
- Newland vs Toast
- Clover vs Toast
- Epos Now vs Toast
- Ingenico vs Toast
- Lightspeed vs Toast
- NewStore vs Toast
- Shopify POS vs Toast
- ChowNow vs Toast
- Restaurant365 vs Toast
- MarketMan vs Toast
- Toast vs TouchBistro
- GloriaFood vs Toast
- Revel Systems vs Toast
- Toast vs UpMenu
- MenuDrive vs Toast
- Square vs Toast
How has branded search demand for Toast changed worldwide over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Toast worldwide fell from 49.9K to 41.5K.
- Across the 12 months ending September 2026, Toast’s estimated Share of Search among handheld POS brands worldwide decreased from 34.9% to 29.2%.
- Across the 12 months ending September 2026, Toast’s estimated Share of Search among handheld POS brands worldwide peaked at 38.2% in December 2025 and was lowest at 29% in August 2026.
- Across the 12 months ending September 2026, Toast fell from 1st to 2nd among handheld POS brands worldwide.
How did search popularity change for handheld POS brands worldwide in September 2026?
4 changes
In September 2026, ALOHA gained estimated Share of Search among handheld POS brands worldwide, from 41.9% to 42.6%.
In September 2026, Clover lost estimated Share of Search among handheld POS brands worldwide, from 29% to 28.1%.
Estimated monthly branded searches for Square worldwide fell 17.6% over 12 measured months, from 170 to 140 in September 2026.
Estimated monthly branded searches for Toast worldwide fell 16.7% over 12 measured months, from 49.9K to 41.5K in September 2026.
Where does Toast compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Retail tech | 2nd of 5 | 0.81% | Show ranking |
| POS printer brands | 2nd of 4 | 5.5% | Show ranking |
| Retail and hospitality POS systems | 3rd of 7 | 8.7% | Show ranking |
| Point of sale hardware | 2nd of 6 | 16.9% | Show ranking |
| Handheld POS brands | 2nd of 4 | 29.2% | Shown above |
| Point of sale systems | 1st of 5 | 31.3% | Show ranking |
| Restaurant POS systems | 1st of 5 | 32.7% | Show ranking |
| Restaurant management software | 1st of 5 | 39.8% | Show ranking |
| Cash drawer brands | 1st of 3 | 50.9% | Show ranking |
| Restaurant ordering platforms | 1st of 6 | 63.5% | Show ranking |
How is Toast measured?
Brandwave collects information about searches that people make online using Toast’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
27 branded search terms
- handheld toast pos
- pos toast
- pos toast system
- pos toasttab
- toast point of sale
- toast point of sale system
- toast pos
- toast pos app
- toast pos company
- toast pos demo
- toast pos fees
- toast pos handheld
- toast pos hardware
- toast pos kiosk
- toast pos menu
- toast pos printer
- toast pos restaurant
- toast pos sales
- toast pos screen
- toast pos software
- toast pos system
- toast pos systems
- toast pos terminal
- toast pos training
- toast restaurant pos
- toast tab pos
- toasttab pos
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Is Toast your brand?
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