Square vs Toast:Which is searched more?
In September 2026, Toast had more branded searches than Square among handheld POS brands worldwide. Toast was estimated to have 41.5K branded searches compared to Square’s 140, and held a 29.2% Share of Search versus Square’s 0.1%. These are worldwide searches for English-language branded terms.
Follow Square vs Toast and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Square or Toast?
Compare the handheld pos brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Toast, Square. The figures are in the table below the chart.
View monthly share of search table
| Month | ALOHA | Toast | Clover | Square |
|---|---|---|---|---|
| Oct 2025 | 34.6% | 34.9% | 30.4% | 0.12% |
| Nov 2025 | 33.3% | 33.8% | 32.8% | 0.09% |
| Dec 2025 | 30.6% | 38.2% | 31.2% | 0.08% |
| Jan 2026 | 34.6% | 34.9% | 30.5% | 0.06% |
| Feb 2026 | 34.8% | 34.2% | 30.9% | 0.08% |
| Mar 2026 | 33.2% | 33.9% | 32.8% | 0.11% |
| Apr 2026 | 38.9% | 32.3% | 28.7% | 0.07% |
| May 2026 | 44% | 29.8% | 26.1% | 0.08% |
| Jun 2026 | 39.4% | 31.9% | 28.6% | 0.09% |
| Jul 2026 | 41.4% | 29.6% | 28.9% | 0.08% |
| Aug 2026 | 41.9% | 29% | 29% | 0.08% |
| Sep 2026 | 42.6% | 29.2% | 28.1% | 0.1% |
How has the Square and Toast comparison changed over the last 12 months?
3 findings
- Toast was ahead of Square in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Square’s estimated Share of Search among handheld POS brands worldwide moved from 0.12% to 0.1%, and its estimated monthly branded searches moved from 170 to 140.
- Across the 12 months ending September 2026, Toast’s estimated Share of Search among handheld POS brands worldwide moved from 34.9% to 29.2%, and its estimated monthly branded searches moved from 49.9K to 41.5K.
How did search popularity change for handheld POS brands worldwide in September 2026?
2 changes
Other head-to-heads among handheld POS brands
How each brand is measured
Brandwave collects information about searches that people make online using Square’s and Toast’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Square
1 branded search term
- handheld square terminal
Toast
27 branded search terms
- handheld toast pos
- pos toast
- pos toast system
- pos toasttab
- toast point of sale
- toast point of sale system
- toast pos
- toast pos app
- toast pos company
- toast pos demo
- toast pos fees
- toast pos handheld
- toast pos hardware
- toast pos kiosk
- toast pos menu
- toast pos printer
- toast pos restaurant
- toast pos sales
- toast pos screen
- toast pos software
- toast pos system
- toast pos systems
- toast pos terminal
- toast pos training
- toast restaurant pos
- toast tab pos
- toasttab pos
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.