Brandwave

How popular isSquare in search?

In September 2026, there were an estimated 110K branded searches for Square worldwide which held steady over the last 12 months. Square holds 0.1% estimated Share of Search among handheld POS brands worldwide and is ranked 4th of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. ALOHA42.6%
  2. Toast29.2%
  3. Clover28.1%
  4. Square0.1%
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Which handheld POS brands compete with Square?

Square against handheld POS brands worldwide, by month

Share of Search by month for ALOHA, Toast, Clover, Square. The figures are in the table below the chart.

View monthly share of search table
MonthALOHAToastCloverSquare
Oct 202534.6%34.9%30.4%0.12%
Nov 202533.3%33.8%32.8%0.09%
Dec 202530.6%38.2%31.2%0.08%
Jan 202634.6%34.9%30.5%0.06%
Feb 202634.8%34.2%30.9%0.08%
Mar 202633.2%33.9%32.8%0.11%
Apr 202638.9%32.3%28.7%0.07%
May 202644%29.8%26.1%0.08%
Jun 202639.4%31.9%28.6%0.09%
Jul 202641.4%29.6%28.9%0.08%
Aug 202641.9%29%29%0.08%
Sep 202642.6%29.2%28.1%0.1%

  1. 1.ALOHA

    42.6%

    Held 1st. 60.5K estimated branded searches, 0% vs prior month. Share +0.6 points.

  2. 2.Toast

    29.2%

    Held 2nd. 41.5K estimated branded searches, -0.81% vs prior month. Share +0.2 points.

  3. 3.Clover

    28.1%

    Held 3rd. 40K estimated branded searches, -4.4% vs prior month. Share -0.9 points.

  4. 4.Square

    0.1%

    Held 4th. 140 estimated branded searches, +27.3% vs prior month. Share 0 points.

Compare search popularity between Square and its closest rivals

Every comparison with Square

How has branded search demand for Square changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Square worldwide held steady, from 105K to 110K.
  • Across the 12 months ending September 2026, Square’s estimated Share of Search among handheld POS brands worldwide held steady, from 0.12% to 0.1%.

How did search popularity change for handheld POS brands worldwide in September 2026?

  1. In September 2026, ALOHA gained estimated Share of Search among handheld POS brands worldwide, from 41.9% to 42.6%.

  2. In September 2026, Clover lost estimated Share of Search among handheld POS brands worldwide, from 29% to 28.1%.

  3. Estimated monthly branded searches for Square worldwide fell 17.6% over 12 measured months, from 170 to 140 in September 2026.

  4. Estimated monthly branded searches for Toast worldwide fell 16.7% over 12 measured months, from 49.9K to 41.5K in September 2026.

Where does Square compete?

Square is ranked in 14 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Payment processors12th of 120.02%Show ranking
Payment gateway platforms6th of 6<0.01%Show ranking
Retail tech5th of 5<0.01%Show ranking
POS printer brands4th of 40.02%Show ranking
Retail and hospitality POS systems2nd of 721.4%Show ranking
POS terminal brands6th of 60.04%Show ranking
Point of sale hardware6th of 60.06%Show ranking
POS machine brands4th of 40.09%Show ranking
Handheld POS brands4th of 40.1%Shown above
Point of sale systems5th of 50.11%Show ranking
Receipt printer brands3rd of 30.11%Show ranking
Cash drawer brands3rd of 30.17%Show ranking
Restaurant ordering platforms6th of 60.21%Show ranking
POS systems3rd of 30.27%Show ranking

How is Square measured?

Brandwave collects information about searches that people make online using Square’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

55 branded search terms

  • handheld square terminal
  • ipad square pos
  • mobile pos square
  • pos square
  • pos square app
  • pos square stand
  • pos square system
  • pos square terminal
  • printer for square pos
  • square app pos
  • square kds app
  • square payment gateway
  • square payment processor
  • square point of sale
  • square point of sale device
  • square point of sale equipment
  • square point of sale ipad
  • square point of sale pos
  • square point of sale printer
  • square point of sale stand
  • square point of sale system
  • square point of sale terminal
  • square pos
  • square pos app
  • square pos apps
  • square pos charges
  • square pos device
  • square pos devices
  • square pos equipment
  • square pos fees
  • square pos for ipad
  • square pos for iphone
  • square pos handheld
  • square pos hardware
  • square pos ipad
  • square pos iphone
  • square pos machine
  • square pos printer
  • square pos reader
  • square pos scanner

1–40 of 55

How the Brand Demand Index is measured

Who owns Square?

Square is owned by Block. Brandwave also tracks Afterpay, owned by the same company, worldwide.

Do you work for Square? To request corrections or removal please contact us via our support page and we will be happy to assist.

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