How popular isSquare in search?

In September 2026, there were an estimated 102K branded searches for Square worldwide which is up 7.1% over the last 12 months. Square holds 66.7% estimated Share of Search among POS systems worldwide and is ranked 1st of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.

Follow Square and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which POS systems compete with Square?

Square against POS systems worldwide, by month

Month	Square	Lightspeed	Shopify POS
Oct 2025	56.9%	26.9%	16.2%
Nov 2025	57.5%	25.3%	17.3%
Dec 2025	59.6%	24%	16.3%
Jan 2026	60.7%	23.1%	16.2%
Feb 2026	63.5%	21.4%	15.1%
Mar 2026	65.6%	21.8%	12.6%
Apr 2026	68.3%	19.4%	12.4%
May 2026	72.3%	16.8%	10.9%
Jun 2026	75.2%	14.1%	10.7%
Jul 2026	72.1%	15.5%	12.4%
Aug 2026	70.3%	20.2%	9.5%
Sep 2026	66.7%	21.4%	11.9%

Rank	Brand	Share of Search	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Square Block	66.7%	102K	-23.6%	-3.6 points
2, held 2nd	Lightspeed	21.4%	32.7K	-14.4%	+1.3 points
3, held 3rd	Shopify POS	11.9%	18.1K	0%	+2.3 points

1.Square
66.7%
Held 1st. 102K estimated branded searches, -23.6% vs prior month. Share -3.6 points.
2.Lightspeed
21.4%
Held 2nd. 32.7K estimated branded searches, -14.4% vs prior month. Share +1.3 points.
3.Shopify POS
11.9%
Held 3rd. 18.1K estimated branded searches, 0% vs prior month. Share +2.3 points.

Compare search popularity between Square and its closest rivals

How has branded search demand for Square changed worldwide over the last 12 months?

3 findings

Across the 12 months ending September 2026, estimated monthly branded searches for Square worldwide rose from 95.1K to 102K.
Across the 12 months ending September 2026, Square’s estimated Share of Search among POS systems worldwide increased from 56.9% to 66.7%.
Across the 12 months ending September 2026, Square’s estimated Share of Search among POS systems worldwide peaked at 75.2% in June 2026 and was lowest at 56.9% in October 2025.

How did search popularity change for POS systems worldwide in September 2026?

3 changes

In September 2026, Shopify POS gained estimated Share of Search among POS systems worldwide, from 9.5% to 11.9%.
In September 2026, Lightspeed gained estimated Share of Search among POS systems worldwide, from 20.2% to 21.4%.
In September 2026, Square lost estimated Share of Search among POS systems worldwide, from 70.3% to 66.7%.

Where does Square compete?

Square is ranked in 15 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.

Competitor set	Rank	Share of Search	Ranking
Payment processors	9th of 13	0.29%	Show ranking
Payment gateway platforms	4th of 6	0.43%	Show ranking
Retail tech	2nd of 6	2%	Show ranking
POS printer brands	2nd of 4	9.7%	Show ranking
Retail and hospitality POS systems	2nd of 7	21.4%	Show ranking
POS terminal brands	2nd of 6	24%	Show ranking
Point of sale hardware	1st of 6	29.3%	Show ranking
Handheld POS brands	1st of 4	37.3%	Show ranking
POS machine brands	1st of 4	38.3%	Show ranking
Point of sale systems	1st of 5	43.5%	Show ranking
Receipt printer brands	1st of 3	43.8%	Show ranking
Cash drawer brands	1st of 3	55.5%	Show ranking
Restaurant ordering platforms	1st of 6	61%	Show ranking
POS systems	1st of 3	66.7%	Shown above
Chargeback management platforms	1st of 5	88.7%	Show ranking

How is Square measured?

Brandwave collects information about searches that people make online using Square’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

53 branded search terms

Find a search term