Brandwave

How popular isSquare in search?

In September 2026, there were an estimated 110K branded searches for Square worldwide which held steady over the last 12 months. Square holds 40.1% estimated Share of Search among POS machine brands worldwide and is ranked 1st of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Square40.1%
  2. Verifone33.2%
  3. Clover14.6%
  4. Ingenico12.1%
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Which POS machine brands compete with Square?

Square against POS machine brands worldwide, by month

Share of Search by month for Square, Verifone, Clover, Ingenico. The figures are in the table below the chart.

View monthly share of search table
MonthSquareVerifoneCloverIngenico
Oct 202539.8%28.3%16.5%15.4%
Nov 202539.2%29.3%15.7%15.9%
Dec 202537.5%31.3%14.2%17%
Jan 202639.3%31.5%15.2%14%
Feb 202642.7%31%15%11.3%
Mar 202643.6%31.2%13.8%11.4%
Apr 202647.8%27%13.3%12%
May 202650.6%29.1%11.6%8.7%
Jun 202651.9%28.3%11.3%8.5%
Jul 202647.6%31.1%11.9%9.3%
Aug 202643.8%33.4%12.7%10%
Sep 202640.1%33.2%14.6%12.1%

  1. 1.Square

    40.1%

    Held 1st. 110K estimated branded searches, -24% vs prior month. Share -3.7 points.

  2. 2.Verifone

    33.2%

    Held 2nd. 90.8K estimated branded searches, -17.6% vs prior month. Share -0.3 points.

  3. 3.Clover

    14.6%

    Held 3rd. 40K estimated branded searches, -4.4% vs prior month. Share +1.9 points.

  4. 4.Ingenico

    12.1%

    Held 4th. 33.1K estimated branded searches, 0% vs prior month. Share +2.1 points.

Compare search popularity between Square and its closest rivals

Every comparison with Square

How has branded search demand for Square changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Square worldwide held steady, from 105K to 110K.
  • Across the 12 months ending September 2026, Square’s estimated Share of Search among POS machine brands worldwide peaked at 51.9% in June 2026 and was lowest at 37.5% in December 2025.

How did search popularity change for POS machine brands worldwide in September 2026?

  1. In September 2026, Ingenico gained estimated Share of Search among POS machine brands worldwide, from 10% to 12.1%.

  2. In September 2026, Clover gained estimated Share of Search among POS machine brands worldwide, from 12.7% to 14.6%.

  3. In September 2026, Square lost estimated Share of Search among POS machine brands worldwide, from 43.8% to 40.1%.

  4. Estimated monthly branded searches for Verifone worldwide rose 21.8% over 12 measured months, from 74.6K to 90.8K in September 2026.

Where does Square compete?

Square is ranked in 14 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Payment processors8th of 120.37%Show ranking
Payment gateway platforms4th of 60.46%Show ranking
Retail tech2nd of 52.1%Show ranking
POS printer brands2nd of 410.3%Show ranking
Retail and hospitality POS systems2nd of 722.7%Show ranking
POS terminal brands2nd of 625.4%Show ranking
Point of sale hardware1st of 630.9%Show ranking
Handheld POS brands1st of 439.1%Show ranking
POS machine brands1st of 440.1%Shown above
Point of sale systems1st of 545.3%Show ranking
Receipt printer brands1st of 345.6%Show ranking
Cash drawer brands1st of 357.4%Show ranking
Restaurant ordering platforms1st of 662.7%Show ranking
POS systems1st of 368.3%Show ranking

How is Square measured?

Brandwave collects information about searches that people make online using Square’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

55 branded search terms

  • handheld square terminal
  • ipad square pos
  • mobile pos square
  • pos square
  • pos square app
  • pos square stand
  • pos square system
  • pos square terminal
  • printer for square pos
  • square app pos
  • square kds app
  • square payment gateway
  • square payment processor
  • square point of sale
  • square point of sale device
  • square point of sale equipment
  • square point of sale ipad
  • square point of sale pos
  • square point of sale printer
  • square point of sale stand
  • square point of sale system
  • square point of sale terminal
  • square pos
  • square pos app
  • square pos apps
  • square pos charges
  • square pos device
  • square pos devices
  • square pos equipment
  • square pos fees
  • square pos for ipad
  • square pos for iphone
  • square pos handheld
  • square pos hardware
  • square pos ipad
  • square pos iphone
  • square pos machine
  • square pos printer
  • square pos reader
  • square pos scanner

1–40 of 55

How the Brand Demand Index is measured

Who owns Square?

Square is owned by Block. Brandwave also tracks Afterpay, owned by the same company, worldwide.

Do you work for Square? To request corrections or removal please contact us via our support page and we will be happy to assist.

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Is Square your brand?

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