Brandwave

Square vs Verifone:Which is searched more?

In September 2026, Verifone had more branded searches than Square among POS machine brands worldwide. Verifone was estimated to have 90.8K branded searches compared to Square’s 140, and held a 55.4% Share of Search versus Square’s 0.09%. These are worldwide searches for English-language branded terms.

Share of Search among POS machine brands worldwide in September 2026Which is more popular in search, Square or Verifone?
Square0.09%140 searches
vs
Verifone55.4%90.8K searches

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Which is more popular in search, Square or Verifone?

Compare the pos machine brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Square and Verifone among POS machine brands worldwide, by month

Share of Search by month for Verifone, Square. The figures are in the table below the chart.

View monthly share of search table
MonthVerifoneCloverIngenicoSquare
Oct 202547%27.4%25.5%0.11%
Nov 202548.1%25.7%26.1%0.07%
Dec 202550.1%22.7%27.2%0.06%
Jan 202651.9%24.9%23.1%0.05%
Feb 202654.1%26.2%19.7%0.07%
Mar 202655.3%24.4%20.2%0.08%
Apr 202651.6%25.4%23%0.06%
May 202658.9%23.4%17.7%0.07%
Jun 202658.9%23.4%17.7%0.07%
Jul 202659.4%22.7%17.8%0.06%
Aug 202659.5%22.6%17.9%0.06%
Sep 202655.4%24.4%20.2%0.09%

How has the Square and Verifone comparison changed over the last 12 months?

  • Verifone was ahead of Square in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Square’s estimated Share of Search among POS machine brands worldwide moved from 0.11% to 0.09%, and its estimated monthly branded searches moved from 170 to 140.
  • Across the 12 months ending September 2026, Verifone’s estimated Share of Search among POS machine brands worldwide moved from 47% to 55.4%, and its estimated monthly branded searches moved from 74.6K to 90.8K.

How did search popularity change for POS machine brands worldwide in September 2026?

  1. In September 2026, Verifone lost estimated Share of Search among POS machine brands worldwide, from 59.5% to 55.4%.

  2. Estimated monthly branded searches for Square worldwide fell 17.6% over 12 measured months, from 170 to 140 in September 2026.

Other head-to-heads among POS machine brands

How each brand is measured

Brandwave collects information about searches that people make online using Square’s and Verifone’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Square

1 branded search term

  • handheld square terminal

Verifone

2 branded search terms

  • verifone
  • verifone eftpos

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.