Shopify Payments vs Square:Which is searched more?
In September 2026, Shopify Payments had more branded searches than Square among payment processors worldwide. Shopify Payments had about 12,100 branded searches, while Square had 7,900. Shopify Payments made up 0.04% of all payment processor searches we track, and Square accounted for 0.03%. These are worldwide searches for English-language branded terms.
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Is Shopify Payments or Square more popular in search?
Compare the payment processors people choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Shopify Payments, Square. The figures are in the table below the chart.
View monthly share of searches table
| Month | PayPal | Revolut | Stripe | Adyen | Airwallex | GoCardless | Worldline | Wise | Braintree | Helcim | Shopify POS | Shopify Payments | Checkout.com | Mollie | Square |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 77.2% | 11.4% | 9.1% | 0.54% | 0.42% | 0.44% | 0.42% | 0.18% | 0.02% | 0.07% | 0.08% | 0.07% | 0.02% | 0.04% | 0.03% |
| Nov 2025 | 78.8% | 9.6% | 9.3% | 0.45% | 0.43% | 0.45% | 0.43% | 0.18% | 0.02% | 0.06% | 0.09% | 0.07% | 0.02% | 0.04% | 0.03% |
| Dec 2025 | 79.9% | 9.8% | 7.8% | 0.55% | 0.65% | 0.45% | 0.35% | 0.2% | 0.02% | 0.06% | 0.07% | 0.07% | 0.02% | 0.04% | 0.03% |
| Jan 2026 | 77% | 11.4% | 9.1% | 0.53% | 0.62% | 0.53% | 0.34% | 0.22% | 0.02% | 0.07% | 0.08% | 0.07% | 0.02% | 0.04% | 0.04% |
| Feb 2026 | 74.8% | 11.2% | 10.8% | 0.76% | 0.74% | 0.63% | 0.4% | 0.22% | 0.03% | 0.08% | 0.1% | 0.07% | 0.02% | 0.05% | 0.04% |
| Mar 2026 | 71.3% | 12.9% | 12.6% | 0.61% | 0.71% | 0.6% | 0.57% | 0.27% | 0.03% | 0.09% | 0.09% | 0.08% | 0.02% | 0.04% | 0.05% |
| Apr 2026 | 75% | 11.2% | 10.9% | 0.63% | 0.74% | 0.52% | 0.4% | 0.27% | 0.03% | 0.1% | 0.1% | 0.08% | 0.02% | 0.04% | 0.04% |
| May 2026 | 73.3% | 13.1% | 10.7% | 0.62% | 0.73% | 0.5% | 0.39% | 0.26% | 0.02% | 0.08% | 0.1% | 0.08% | 0.02% | 0.04% | 0.04% |
| Jun 2026 | 73.1% | 13.1% | 10.8% | 0.75% | 0.72% | 0.5% | 0.39% | 0.26% | 0.02% | 0.08% | 0.1% | 0.08% | 0.02% | 0.04% | 0.04% |
| Jul 2026 | 73.4% | 13.2% | 10.7% | 0.51% | 0.73% | 0.5% | 0.32% | 0.26% | 0.02% | 0.1% | 0.1% | 0.06% | 0.02% | 0.04% | 0.04% |
| Aug 2026 | 73.2% | 13.2% | 10.6% | 0.62% | 0.73% | 0.5% | 0.32% | 0.3% | 0.13% | 0.1% | 0.06% | 0.06% | 0.02% | 0.04% | 0.04% |
| Sep 2026 | 71.5% | 15.6% | 10.3% | 0.61% | 0.58% | 0.49% | 0.32% | 0.25% | 0.11% | 0.09% | 0.06% | 0.04% | 0.03% | 0.03% | 0.03% |
How has the Shopify Payments and Square comparison changed over the last 12 months?
3 findings
- Shopify Payments was ahead of Square in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Shopify Payments’ share of searches among payment processors worldwide moved from 0.07% to 0.04%, and its estimated monthly branded searches moved from 22.2K to 12.1K.
- Across the 12 months ending September 2026, Square’s share of searches among payment processors worldwide held steady at 0.03%, and its estimated monthly branded searches moved from 9.7K to 7.9K.
How did search popularity change for payment processors worldwide in September 2026?
2 changes
In September 2026, Square fell from 13th to 15th among payment processors worldwide.
In September 2026, Shopify Payments fell from 11th to 12th among payment processors worldwide.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Shopify Payments’ and Square’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Shopify Payments
1 branded search term
- shopify payments
Square
2 branded search terms
- square payment gateway
- square payment processor
Other head-to-heads among payment processors
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