ChowNow vs UpMenu:Which is more popular by branded search?
In August 2026, ChowNow had more branded searches than UpMenu among restaurant ordering platforms worldwide. ChowNow was estimated to have 14.8K branded searches compared to UpMenu’s 1.9K, and held a 6.7% Share of Search versus UpMenu’s 0.86%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, ChowNow or UpMenu?
Compare the restaurant ordering platforms people shop with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for ChowNow, UpMenu. The figures are in the table below the chart.
View monthly share of search table
| Month | Square | Toast | ChowNow | GloriaFood | UpMenu | MenuDrive |
|---|---|---|---|---|---|---|
| Oct 2025 | 55.7% | 26.6% | 10.9% | 4.8% | 1.8% | 0.24% |
| Nov 2025 | 58.1% | 24.5% | 9.8% | 5.4% | 2% | 0.26% |
| Dec 2025 | 55.4% | 26.5% | 10.4% | 5.7% | 1.7% | 0.28% |
| Jan 2026 | 56.9% | 25% | 10.4% | 5.7% | 1.7% | 0.28% |
| Feb 2026 | 60.2% | 23.3% | 8.2% | 6.7% | 1.3% | 0.27% |
| Mar 2026 | 63.6% | 20.9% | 8.5% | 5.7% | 1.1% | 0.18% |
| Apr 2026 | 66.5% | 20.6% | 7% | 4.7% | 1.1% | 0.15% |
| May 2026 | 70.3% | 18.5% | 6.2% | 4.1% | 0.82% | 0.13% |
| Jun 2026 | 73.6% | 15.7% | 6.3% | 3.4% | 0.83% | 0.17% |
| Jul 2026 | 71.5% | 18.4% | 5.8% | 3.2% | 0.94% | 0.15% |
| Aug 2026 | 68.4% | 20.9% | 6.7% | 3% | 0.86% | 0.14% |
| Sep 2026 | — | — | — | — | — | — |
How has the ChowNow and UpMenu comparison changed over the last 12 months?
3 findings
- ChowNow was ahead of UpMenu in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, ChowNow’s estimated Share of Search among restaurant ordering platforms worldwide moved from 10.9% to 6.7%, and its estimated monthly branded searches moved from 22.2K to 14.8K.
- Across the 11 months ending August 2026, UpMenu’s estimated Share of Search among restaurant ordering platforms worldwide moved from 1.8% to 0.86%, and its estimated monthly branded searches moved from 3.6K to 1.9K.
How did search popularity change for restaurant ordering platforms worldwide in August 2026?
2 changes
In August 2026, ChowNow gained estimated Share of Search among restaurant ordering platforms worldwide, from 5.8% to 6.7%.
Estimated monthly branded searches for UpMenu worldwide fell 47.2% over 11 measured months, from 3.6K to 1.9K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using ChowNow’s and UpMenu’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.