Brandwave

Shift4Shop vs Wix:Which is searched more?

In September 2026, Wix had more branded searches than Shift4Shop among ecommerce platforms worldwide. Wix had about 2.8 million branded searches, while Shift4Shop had 1,410. Wix made up 28.9% of all ecommerce platform searches we track, and Shift4Shop accounted for 0.01%. These are worldwide searches for English-language branded terms.

Share of searches among ecommerce platforms worldwide in September 2026Is Shift4Shop or Wix more popular in search?
Shift4Shop0.01%1.4K searches
vs
Wix28.9%2.8M searches

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Is Shift4Shop or Wix more popular in search?

Compare the ecommerce platforms people shop with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Shift4Shop and Wix among ecommerce platforms worldwide, by month

Share of searches by month for Wix, Shift4Shop. The figures are in the table below the chart.

View monthly share of searches table
MonthShopifyWixSquarespaceWooCommerceMagentoEcwidPrestaShopBigCommerceSquareShopwareOpenCartSellfyShift4Shop
Oct 202547.2%32.6%14.1%2.4%0.82%0.57%0.7%0.57%0.21%0.21%0.29%0.26%0.03%
Nov 202549%33.7%11.9%2%0.7%0.59%0.59%0.49%0.22%0.22%0.3%0.27%0.03%
Dec 202552.2%29.5%12.7%2.2%0.74%0.63%0.63%0.52%0.23%0.19%0.26%0.23%0.03%
Jan 202647.7%32.7%14.3%2%0.7%0.58%0.58%0.47%0.26%0.21%0.24%0.26%0.03%
Feb 202648.2%33.1%14.4%1.3%0.69%0.48%0.58%0.32%0.21%0.21%0.24%0.21%0.02%
Mar 202646.5%32%16.9%1.6%0.81%0.46%0.56%0.31%0.25%0.21%0.23%0.21%0.02%
Apr 202648.4%33.1%14.4%1.3%0.68%0.48%0.48%0.32%0.26%0.17%0.24%0.17%0.02%
May 202648.5%33.1%14.4%1.3%0.68%0.39%0.48%0.26%0.21%0.18%0.2%0.14%0.02%
Jun 202651.3%28.8%15.3%2.1%0.59%0.41%0.41%0.41%0.18%0.19%0.21%0.12%0.02%
Jul 202651.7%28.9%15.4%1.4%0.58%0.42%0.42%0.34%0.23%0.19%0.18%0.12%0.02%
Aug 202653%29.7%12.9%1.8%0.72%0.43%0.35%0.35%0.29%0.19%0.18%0.13%0.02%
Sep 202651.4%28.9%15.4%1.7%0.7%0.42%0.42%0.34%0.23%0.19%0.18%0.1%0.01%

How has the Shift4Shop and Wix comparison changed over the last 12 months?

3 findings
  • Wix was ahead of Shift4Shop in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Shift4Shop’s share of searches among ecommerce platforms worldwide moved from 0.03% to 0.01%, and its estimated monthly branded searches moved from 3.2K to 1.4K.
  • Across the 12 months ending September 2026, Wix’s share of searches among ecommerce platforms worldwide moved from 32.6% to 28.9%, and its estimated monthly branded searches moved from 3.5M to 2.8M.

How did search popularity change for ecommerce platforms worldwide in September 2026?

2 changes

  1. In September 2026, Wix lost share of searches among ecommerce platforms worldwide, from 29.7% to 28.9%.

  2. Estimated monthly branded searches for Shift4Shop worldwide fell 56.2% over 12 measured months, from 3.2K to 1.4K in September 2026.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Shift4Shop’s and Wix’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Shift4Shop

2 branded search terms

  • shift 4 shop
  • shift4shop

Wix

2 branded search terms

  • wix
  • wix studio

How the Brand Demand Index is measured

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