Brandwave

Shopware vs Squarespace:Which is more popular?

In September 2026, Squarespace had more branded searches than Shopware among ecommerce platforms worldwide. Squarespace had about 1.5 million branded searches, while Shopware had 18,200. Squarespace made up 15.4% of all ecommerce platform searches we track, and Shopware accounted for 0.19%. When we asked ChatGPT and Google AI Overviews about ecommerce platforms, Squarespace appeared in all five answers and Shopware in none.

Among ecommerce platforms worldwide in September 2026

Who do people search for more?

Squarespace, about 82 searches for every 1 for Shopware

Squarespace 1.5M searchesShopware 18.2K searches

Who does AI mention more?

Squarespace, mentioned in every answer we collected

Squarespace in 5 of 5Shopware in 0 of 5

Who does AI recommend more?

Squarespace, the only one of the two named

Squarespace first in 5Shopware never named

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Top ecommerce platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Squarespace appeared in all five answers. Shopware did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Shopify1st
  2. Wix2nd
  3. WooCommerce3rd
  4. Squarespace4th
  5. BigCommerce5th
  6. Square6th
  7. Ecwid7th
  8. Magento–
  9. PrestaShop–
  10. Shopware–
  11. +3 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Shopify5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Wix5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Squarespace5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • BigCommerce5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • WooCommerce4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Square2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ecwid1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Magento0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • PrestaShop0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Shopware0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+3 more

See every answer about ecommerce platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is Shopware or Squarespace more popular in search?

This chart shows how often people search Google for Shopware and Squarespace by name. Each line represents a brand's share of searches for all 13 ecommerce platforms we track, month by month, from English-language searches worldwide.

Shopware and Squarespace among ecommerce platforms worldwide, by month

Share of searches by month for Squarespace, Shopware. The figures are in the table below the chart.

View monthly share of searches table
MonthShopifyWixSquarespaceWooCommerceMagentoEcwidPrestaShopBigCommerceSquareShopwareOpenCartSellfyShift4Shop
Oct 202547.2%32.6%14.1%2.4%0.82%0.57%0.7%0.57%0.21%0.21%0.29%0.26%0.03%
Nov 202549%33.7%11.9%2%0.7%0.59%0.59%0.49%0.22%0.22%0.3%0.27%0.03%
Dec 202552.2%29.5%12.7%2.2%0.74%0.63%0.63%0.52%0.23%0.19%0.26%0.23%0.03%
Jan 202647.7%32.7%14.3%2%0.7%0.58%0.58%0.47%0.26%0.21%0.24%0.26%0.03%
Feb 202648.2%33.1%14.4%1.3%0.69%0.48%0.58%0.32%0.21%0.21%0.24%0.21%0.02%
Mar 202646.5%32%16.9%1.6%0.81%0.46%0.56%0.31%0.25%0.21%0.23%0.21%0.02%
Apr 202648.4%33.1%14.4%1.3%0.68%0.48%0.48%0.32%0.26%0.17%0.24%0.17%0.02%
May 202648.5%33.1%14.4%1.3%0.68%0.39%0.48%0.26%0.21%0.18%0.2%0.14%0.02%
Jun 202651.3%28.8%15.3%2.1%0.59%0.41%0.41%0.41%0.18%0.19%0.21%0.12%0.02%
Jul 202651.7%28.9%15.4%1.4%0.58%0.42%0.42%0.34%0.23%0.19%0.18%0.12%0.02%
Aug 202653%29.7%12.9%1.8%0.72%0.43%0.35%0.35%0.29%0.19%0.18%0.13%0.02%
Sep 202651.4%28.9%15.4%1.7%0.7%0.42%0.42%0.34%0.23%0.19%0.18%0.1%0.01%

How has the Shopware and Squarespace comparison changed over the last 12 months?

3 findings
  • Squarespace was ahead of Shopware in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Shopware’s share of searches among ecommerce platforms worldwide moved from 0.21% to 0.19%, and its estimated monthly branded searches moved from 22.4K to 18.2K.
  • Across the 12 months ending September 2026, Squarespace’s share of searches among ecommerce platforms worldwide moved from 14.1% to 15.4%, and its estimated monthly branded searches held steady at 1.5M.

How did search popularity change for ecommerce platforms worldwide in September 2026?

2 changes

  1. In September 2026, Squarespace gained share of searches among ecommerce platforms worldwide, from 12.9% to 15.4%.

  2. Estimated monthly branded searches for Shopware worldwide fell 18.6% over 12 measured months, from 22.4K to 18.2K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Shopware’s and Squarespace’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Shopware

2 branded search terms

  • shopware
  • shopware ecommerce

Squarespace

1 branded search term

  • squarespace

How the Brand Demand Index is measured

Other head-to-heads among ecommerce platforms

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