Brandwave

Contentful vs Webflow:Which is more popular?

In September 2026, Webflow had more branded searches than Contentful among content management systems worldwide. Webflow had about 461,000 branded searches, while Contentful had 49,500. Webflow made up 9.6% of all content management system searches we track, and Contentful accounted for 1%. When we asked ChatGPT and Google AI Overviews about content management systems, Webflow appeared in four of the five answers and Contentful in two. Webflow was mentioned before Contentful in four out of five answers.

Among content management systems worldwide in September 2026

Who do people search for more?

Webflow, about 9 searches for every 1 for Contentful

Webflow 461K searchesContentful 49.5K searches

Who does AI mention more?

Webflow, mentioned in 4 of 5 answers, Contentful in 2

Webflow in 4 of 5Contentful in 2 of 5

Who does AI recommend more?

Webflow, named ahead of Contentful in 4 of 5 answers

Webflow first in 4Contentful first in 1

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Top content management systems in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Webflow was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Contentful was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Webflow was listed before Contentful in four out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. WordPress1st
  2. Webflow2nd
  3. Wix3rd
  4. Drupal4th
  5. Contentful5th
  6. Sanity6th
  7. Joomla7th
  8. Umbraco–
  9. Sitecore–
  10. TYPO3–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • WordPress5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Drupal5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Wix4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Webflow4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sanity3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Contentful2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Joomla1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Umbraco0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sitecore0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • TYPO30 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about content management systems

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Contentful or Webflow more popular in search?

This chart shows how often people search Google for Contentful and Webflow by name. Each line represents a brand's share of searches for all ten content management systems we track, month by month, from English-language searches worldwide.

Contentful and Webflow among content management systems worldwide, by month

Share of searches by month for Webflow, Contentful. The figures are in the table below the chart.

View monthly share of searches table
MonthWixWordPressWebflowDrupalContentfulJoomlaUmbracoSanitySitecoreTYPO3
Oct 202553.1%34.8%7.1%1.4%0.93%1.1%0.48%0.28%0.44%0.37%
Nov 202557%30.7%7.7%1.2%0.82%1%0.51%0.26%0.39%0.39%
Dec 202552.4%34.3%8.6%1.1%0.92%1.1%0.46%0.29%0.36%0.36%
Jan 202655.8%30.2%9.2%1.2%0.98%0.98%0.5%0.31%0.39%0.39%
Feb 202656.7%31%7.7%1.2%0.82%1%0.43%0.37%0.4%0.39%
Mar 202656.4%30.8%7.6%1.2%0.99%1.2%0.51%0.45%0.39%0.39%
Apr 202656.9%30.9%7.7%1%0.82%1%0.43%0.46%0.4%0.33%
May 202661.1%27.4%6.8%1.3%0.88%0.88%0.46%0.49%0.35%0.34%
Jun 202656.1%30.5%7.6%1.2%1.5%1.2%0.51%0.55%0.47%0.38%
Jul 202660.8%27.2%6.8%1.3%0.88%1.1%0.47%0.58%0.43%0.41%
Aug 202661.1%27.6%6.7%1.1%0.88%0.88%0.54%0.49%0.42%0.34%
Sep 202658.9%26.4%9.6%1.3%1%1%0.54%0.47%0.41%0.4%

How has the Contentful and Webflow comparison changed over the last 12 months?

3 findings

How did search popularity change for content management systems worldwide in September 2026?

2 changes

  1. In September 2026, Webflow gained share of searches among content management systems worldwide, from 6.7% to 9.6%.

  2. Estimated monthly branded searches for Contentful worldwide fell 18.2% over 12 measured months, from 60.5K to 49.5K in September 2026.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Contentful’s and Webflow’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Contentful

1 branded search term

  • contentful

Webflow

3 branded search terms

  • web flow
  • webflow
  • webflow cms

How the Brand Demand Index is measured

Other head-to-heads among content management systems

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