Brandwave

Hardoll vs Ring:Which is more popular by branded search?

In August 2026, Ring had more branded searches than Hardoll among garden light brands worldwide. Ring was estimated to have 1.4M branded searches compared to Hardoll’s 880, and held an 18% Share of Search versus Hardoll’s 0.01%. These are worldwide searches for English-language branded terms.

Share of Search among garden light brands worldwide in August 2026Which is more popular in search, Hardoll or Ring?
Hardoll0.01%880 searches
vs
Ring18%1.4M searches

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Which is more popular in search, Hardoll or Ring?

Compare the garden light brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Hardoll and Ring among garden light brands worldwide, by month

Share of Search by month for Ring, Hardoll. The figures are in the table below the chart.

View monthly share of search table
MonthGoveeRingPhilips HueLutecHardoll
Oct 202575.2%17.9%6.8%0.07%0.01%
Nov 202571%19.3%9.6%0.05%0.01%
Dec 202572.1%21.3%6.5%0.04%0.01%
Jan 202676.8%17.5%5.6%0.05%0.01%
Feb 202676.3%19.1%4.6%0.05%<0.01%
Mar 202681.1%14.8%4%0.06%<0.01%
Apr 202682.6%14%3.3%0.06%<0.01%
May 202681.4%15.3%3.3%0.06%<0.01%
Jun 202676.7%19.4%3.8%0.07%0.01%
Jul 202674.7%20.7%4.5%0.08%0.01%
Aug 202678.1%18%3.8%0.07%0.01%
Sep 2026—————

How has the Hardoll and Ring comparison changed over the last 12 months?

  • Ring was ahead of Hardoll in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Hardoll’s estimated Share of Search among garden light brands worldwide held steady at 0.01%, and its estimated monthly branded searches moved from 1K to 880.
  • Across the 11 months ending August 2026, Ring’s estimated Share of Search among garden light brands worldwide moved from 17.9% to 18%, and its estimated monthly branded searches moved from 1.5M to 1.4M.

How did search popularity change for garden light brands worldwide in August 2026?

  1. In August 2026, Ring lost estimated Share of Search among garden light brands worldwide, from 20.7% to 18%.

  2. Estimated monthly branded searches for Hardoll worldwide fell 12% over 11 measured months, from 1K to 880 in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Hardoll’s and Ring’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Hardoll

1 branded search term

  • hardoll

Ring

9 branded search terms

  • camera ring
  • home security ring
  • ring camera
  • ring com
  • ring doorbell
  • ring floodlight cam
  • ring security camera
  • ring spotlight cam
  • ring video doorbell

How the Brand Demand Index is measured

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