How popular isArlo in search?
In August 2026, there were an estimated 397K branded searches for Arlo worldwide which is down 18% over the last 11 months. Arlo holds 10.4% estimated Share of Search among video doorbell brands worldwide and is ranked 5th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Ring37.1%
Eufy26.6%
Reolink13.8%
Google Nest12%
Arlo10.4%
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Which video doorbell brands compete with Arlo?
Share of Search by month for Ring, Eufy, Reolink, Google Nest, Arlo. The figures are in the table below the chart.
View monthly share of search table
| Month | Ring | Eufy | Reolink | Google Nest | Arlo |
|---|---|---|---|---|---|
| Oct 2025 | 35.2% | 23.8% | 12% | 17.3% | 11.7% |
| Nov 2025 | 34.6% | 25.7% | 12.6% | 17% | 10.2% |
| Dec 2025 | 39.3% | 24% | 11% | 16.4% | 9.3% |
| Jan 2026 | 39.9% | 22.9% | 11.6% | 15.6% | 10% |
| Feb 2026 | 41.4% | 21.7% | 11.6% | 13.6% | 11.8% |
| Mar 2026 | 37.4% | 25.7% | 13.6% | 11.6% | 11.6% |
| Apr 2026 | 36.6% | 24.3% | 14.2% | 12.2% | 12.7% |
| May 2026 | 37.4% | 24.9% | 13.4% | 13.3% | 11% |
| Jun 2026 | 38.9% | 24.4% | 13.5% | 13.2% | 10% |
| Jul 2026 | 37.6% | 23.7% | 14.2% | 13.8% | 10.7% |
| Aug 2026 | 37.1% | 26.6% | 13.8% | 12% | 10.4% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 37.1% | 1.4M | +2% | -0.5 points | |
| 2, held 2nd | 26.6% | 1M | +16.1% | +2.9 points | |
| 3, held 3rd | 13.8% | 524K | +0.24% | -0.4 points | |
| 4, held 4th | 12% | 457K | -9.6% | -1.7 points | |
| 5, held 5th | 10.4% | 397K | +0.81% | -0.3 points |
1.
Ring37.1%
Held 1st. 1.4M estimated branded searches, +2% vs prior month. Share -0.5 points.
2.
Eufy26.6%
Held 2nd. 1M estimated branded searches, +16.1% vs prior month. Share +2.9 points.
3.
Reolink13.8%
Held 3rd. 524K estimated branded searches, +0.24% vs prior month. Share -0.4 points.
12%
Held 4th. 457K estimated branded searches, -9.6% vs prior month. Share -1.7 points.
5.
Arlo10.4%
Held 5th. 397K estimated branded searches, +0.81% vs prior month. Share -0.3 points.
Compare search popularity between Arlo and its closest rivals
How has branded search demand for Arlo changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Arlo worldwide fell from 484K to 397K.
- Across the 11 months ending August 2026, Arlo’s estimated Share of Search among video doorbell brands worldwide decreased from 11.7% to 10.4%.
- Across the 11 months ending August 2026, Arlo’s estimated Share of Search among video doorbell brands worldwide peaked at 12.7% in April 2026 and was lowest at 9.3% in December 2025.
How did search popularity change for video doorbell brands worldwide in August 2026?
4 changes
In August 2026, Eufy gained estimated Share of Search among video doorbell brands worldwide, from 23.7% to 26.6%.
In August 2026, Google Nest lost estimated Share of Search among video doorbell brands worldwide, from 13.8% to 12%.
In August 2026, Ring lost estimated Share of Search among video doorbell brands worldwide, from 37.6% to 37.1%.
Estimated monthly branded searches for Arlo worldwide fell 18% over 11 measured months, from 484K to 397K in August 2026.
Where does Arlo compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Video doorbell brands | 5th of 5 | 10.4% | Shown above |
| Home security camera brands | 4th of 5 | 11% | Show ranking |
| Home alarm brands | 3rd of 5 | 13.1% | Show ranking |
How is Arlo measured?
Brandwave collects information about searches that people make online using Arlo’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
9 branded search terms
- arlo
- arlo camera
- arlo com
- arlo essential
- arlo pro
- arlo security
- arlo security camera
- arlo ultra
- home security arlo
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Is Arlo your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.