Eufy vs Willow:Which is more popular?
In September 2026, Eufy had more branded searches than Willow among wearable breast pump brands worldwide. Eufy had about 60,500 branded searches, while Willow had 20,400. Eufy made up 5.8% of all wearable breast pump brand searches we track, and Willow accounted for 2%. When we asked ChatGPT and Google AI Overviews about wearable breast pump brands, Eufy and Willow each appeared in four of the five answers. Willow was mentioned before Eufy in four out of five answers.
Who do people search for more?
Eufy, about 3 searches for every 1 for Willow
Who does AI mention more?
Both were mentioned in 4 of 5 answers.
Who does AI recommend more?
Willow, named ahead of Eufy in 4 of 5 answers
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Top wearable breast pump brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Eufy was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Willow was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Willow was listed before Eufy in four out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Momcozy5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Elvie5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Eufy4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Willow4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Lansinoh1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Medela0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about wearable breast pump brands
5 answers
Asked ChatGPT
“Which wearable breast pump brand should I buy?”
Asked ChatGPT
“What are the best wearable breast pump brands?”
Asked ChatGPT
“What's the best wearable breast pump brand for hands free pumping?”
Searched Google, AI Overview
“best wearable breast pump”
Searched Google, AI Overview
“portable breast pump”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Eufy or Willow more popular in search?
This chart shows how often people search Google for Eufy and Willow by name. Each line represents a brand's share of searches for all six wearable breast pump brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Eufy, Willow. The figures are in the table below the chart.
View monthly share of searches table
| Month | Momcozy | Medela | Lansinoh | Elvie | Eufy | Willow |
|---|---|---|---|---|---|---|
| Oct 2025 | 40.1% | 30.2% | 10.9% | 11.9% | 4% | 3% |
| Nov 2025 | 46.1% | 26.6% | 12% | 8.9% | 3.8% | 2.6% |
| Dec 2025 | 43.8% | 30% | 11.5% | 8.5% | 3.6% | 2.6% |
| Jan 2026 | 43.3% | 30.3% | 11.6% | 8.4% | 3.5% | 2.8% |
| Feb 2026 | 43.6% | 31% | 11.5% | 7.6% | 3.6% | 2.6% |
| Mar 2026 | 46.1% | 28.1% | 12.3% | 7.3% | 3.9% | 2.3% |
| Apr 2026 | 47.2% | 27.8% | 12.3% | 7.2% | 3.2% | 2.2% |
| May 2026 | 47% | 27.8% | 12.3% | 6.7% | 3.9% | 2.3% |
| Jun 2026 | 48.5% | 25% | 12.6% | 6.9% | 5% | 2% |
| Jul 2026 | 52.2% | 24.4% | 11.4% | 5.8% | 4.5% | 1.8% |
| Aug 2026 | 52.1% | 23.9% | 11.4% | 5.5% | 5.3% | 1.8% |
| Sep 2026 | 47.7% | 26.4% | 12.1% | 6% | 5.8% | 2% |
How has the Eufy and Willow comparison changed over the last 12 months?
3 findings
- Eufy was ahead of Willow in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Eufy’s share of searches among wearable breast pump brands worldwide moved from 4% to 5.8%, and its estimated monthly branded searches moved from 40.5K to 60.5K.
- Across the 12 months ending September 2026, Willow’s share of searches among wearable breast pump brands worldwide moved from 3% to 2%, and its estimated monthly branded searches moved from 30K to 20.4K.
How did search popularity change for wearable breast pump brands worldwide in September 2026?
2 changes
How are branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Eufy’s and Willow’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among wearable breast pump brands
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