Eufy vs SimpliSafe:Which is more popular by branded search?
In August 2026, Eufy had more branded searches than SimpliSafe among home alarm brands worldwide. Eufy was estimated to have 1M branded searches compared to SimpliSafe’s 201K, and held a 33.4% Share of Search versus SimpliSafe’s 6.6%. These are worldwide searches for English-language branded terms.
Follow Eufy vs SimpliSafe and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Eufy or SimpliSafe?
Compare the home alarm brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Eufy, SimpliSafe. The figures are in the table below the chart.
View monthly share of search table
| Month | Ring | Eufy | Arlo | SimpliSafe | ADT |
|---|---|---|---|---|---|
| Oct 2025 | 45.8% | 31% | 15.2% | 7.7% | 0.21% |
| Nov 2025 | 45.7% | 33.9% | 13.5% | 6.7% | 0.18% |
| Dec 2025 | 51% | 31.1% | 12% | 5.7% | 0.19% |
| Jan 2026 | 51.3% | 29.5% | 12.8% | 6.1% | 0.24% |
| Feb 2026 | 51.4% | 26.9% | 14.6% | 6.7% | 0.27% |
| Mar 2026 | 46.5% | 32% | 14.5% | 6.8% | 0.22% |
| Apr 2026 | 46% | 30.5% | 16% | 7.3% | 0.24% |
| May 2026 | 47.4% | 31.6% | 14% | 6.8% | 0.22% |
| Jun 2026 | 49.5% | 31.1% | 12.7% | 6.4% | 0.21% |
| Jul 2026 | 48.4% | 30.5% | 13.8% | 7% | 0.23% |
| Aug 2026 | 46.6% | 33.4% | 13.1% | 6.6% | 0.22% |
| Sep 2026 | — | — | — | — | — |
How has the Eufy and SimpliSafe comparison changed over the last 12 months?
3 findings
- Eufy was ahead of SimpliSafe in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Eufy’s estimated Share of Search among home alarm brands worldwide moved from 31% to 33.4%, and its estimated monthly branded searches moved from 986K to 1M.
- Across the 11 months ending August 2026, SimpliSafe’s estimated Share of Search among home alarm brands worldwide moved from 7.7% to 6.6%, and its estimated monthly branded searches moved from 246K to 201K.
How did search popularity change for home alarm brands worldwide in August 2026?
2 changes
In August 2026, Eufy gained estimated Share of Search among home alarm brands worldwide, from 30.5% to 33.4%.
Estimated monthly branded searches for SimpliSafe worldwide fell 18.3% over 11 measured months, from 246K to 201K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Eufy’s and SimpliSafe’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Eufy
24 branded search terms
- camera eufy
- eufy
- eufy baby monitor
- eufy breast pump
- eufy cam
- eufy com
- eufy eufycam
- eufy home security
- eufy homebase
- eufy omni
- eufy robot vacuum
- eufy robovac
- eufy security
- eufy security camera
- eufy solo cam
- eufy solocam
- eufy vacuum
- eufy vacuum cleaner
- eufy video doorbell
- eufy x10
- eufycam
- home security eufy
- security camera eufy
- vacuum cleaner eufy
SimpliSafe
1 branded search term
- simplisafe
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.