Audible vs Hoopla:Which is more popular?
In September 2026, Audible had more branded searches than Hoopla among audiobook services worldwide. Audible had about 1.8 million branded searches, while Hoopla had 450,000. Audible made up 27.9% of all audiobook service searches we track, and Hoopla accounted for 6.9%. When we asked ChatGPT and Google AI Overviews about audiobook services, Audible appeared in all five answers and Hoopla in two. Audible was mentioned before Hoopla in three out of five answers.
Who do people search for more?
Audible, about 4 searches for every 1 for Hoopla
Who does AI mention more?
Audible, mentioned in every answer we collected
Who does AI recommend more?
Audible, named ahead of Hoopla in 3 of 5 answers
Follow Audible vs Hoopla and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top audiobook services in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Audible appeared in all five answers. Hoopla was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Audible was listed before Hoopla in three out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Audible5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Libby5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Libro.fm3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Everand3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Hoopla2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Scribd1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Kobo Plus1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Storytel0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about audiobook services
5 answers
Asked ChatGPT
“Which audiobook service should I use?”
Asked ChatGPT
“What are the best audiobook services?”
Asked ChatGPT
“What's the best audiobook service for everyday listening?”
Searched Google, AI Overview
“audiobook services”
Searched Google, AI Overview
“audiobook app”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Is Audible or Hoopla more popular in search?
This chart shows how often people search Google for Audible and Hoopla by name. Each line represents a brand's share of searches for all eight audiobook services we track, month by month, from English-language searches worldwide.
Share of searches by month for Audible, Hoopla. The figures are in the table below the chart.
View monthly share of searches table
| Month | Scribd | Audible | Libby | Hoopla | Storytel | Kobo Plus | Libro.fm | Everand |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 48.1% | 32.2% | 7.9% | 6.5% | 4.3% | 0.58% | 0.39% | 0.01% |
| Nov 2025 | 44.4% | 36.3% | 7.3% | 6% | 4.9% | 0.66% | 0.54% | 0.01% |
| Dec 2025 | 39.4% | 39.4% | 7.9% | 6.5% | 5.3% | 0.87% | 0.71% | 0.01% |
| Jan 2026 | 41.7% | 34.1% | 10.2% | 6.8% | 5.6% | 0.75% | 0.75% | 0.01% |
| Feb 2026 | 46.7% | 31.2% | 9.4% | 6.3% | 5.1% | 0.69% | 0.69% | 0.01% |
| Mar 2026 | 43.1% | 35.2% | 8.7% | 7.1% | 4.7% | 0.64% | 0.52% | 0.01% |
| Apr 2026 | 43.7% | 35.7% | 8.8% | 5.9% | 4.8% | 0.65% | 0.53% | 0.01% |
| May 2026 | 46% | 30.7% | 9.2% | 7.6% | 5.1% | 0.83% | 0.56% | 0.01% |
| Jun 2026 | 47.9% | 32% | 7.9% | 6.4% | 4.3% | 0.87% | 0.58% | 0.01% |
| Jul 2026 | 47.4% | 31.7% | 7.8% | 6.4% | 5.2% | 1% | 0.47% | 0.01% |
| Aug 2026 | 55.9% | 25% | 7.5% | 6.2% | 4.1% | 0.83% | 0.45% | 0.01% |
| Sep 2026 | 51% | 27.9% | 8.4% | 6.9% | 4.6% | 0.75% | 0.5% | 0.01% |
How has the Audible and Hoopla comparison changed over the last 12 months?
3 findings
- Audible was ahead of Hoopla in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Audible’s share of searches among audiobook services worldwide moved from 32.2% to 27.9%, and its estimated monthly branded searches moved from 2.2M to 1.8M.
- Across the 12 months ending September 2026, Hoopla’s share of searches among audiobook services worldwide moved from 6.5% to 6.9%, and its estimated monthly branded searches held steady at 450K.
How did search popularity change for audiobook services worldwide in September 2026?
2 changes
In September 2026, Audible gained share of searches among audiobook services worldwide, from 25% to 27.9%.
In September 2026, Hoopla gained share of searches among audiobook services worldwide, from 6.2% to 6.9%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Audible’s and Hoopla’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among audiobook services
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.