How popular isStorytel in search?
In August 2026, there were an estimated 301K branded searches for Storytel worldwide which held steady over the last 11 months. Storytel holds 4.8% estimated Share of Search among audiobook services worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which audiobook services compete with Storytel?
Share of Search by month for Scribd, Audible, Storytel. The figures are in the table below the chart.
View monthly share of search table
| Month | Scribd | Audible | Storytel | Kobo Plus | Libro.fm |
|---|---|---|---|---|---|
| Oct 2025 | 56.2% | 37.6% | 5.1% | 0.68% | 0.45% |
| Nov 2025 | 51.2% | 41.8% | 5.6% | 0.76% | 0.62% |
| Dec 2025 | 46% | 46% | 6.2% | 1% | 0.83% |
| Jan 2026 | 50.3% | 41.1% | 6.8% | 0.91% | 0.91% |
| Feb 2026 | 55.3% | 37% | 6.1% | 0.82% | 0.82% |
| Mar 2026 | 51.2% | 41.8% | 5.6% | 0.76% | 0.62% |
| Apr 2026 | 51.2% | 41.8% | 5.6% | 0.76% | 0.62% |
| May 2026 | 55.3% | 36.9% | 6.1% | 1% | 0.67% |
| Jun 2026 | 55.9% | 37.4% | 5% | 1% | 0.68% |
| Jul 2026 | 55.3% | 36.9% | 6.1% | 1.2% | 0.55% |
| Aug 2026 | 64.8% | 29% | 4.8% | 0.96% | 0.52% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 64.8% | 4.1M | +49.3% | +9.5 points | |
| 2, held 2nd | 29% | 1.8M | 0% | -7.9 points | |
| 3, held 3rd | 4.8% | 301K | 0% | -1.3 points | |
| 4, held 4th | 0.96% | 60.5K | 0% | -0.3 points | |
| 5, held 5th | 0.52% | 33.1K | +22.1% | 0 points |
1.
Scribd
64.8%
Held 1st. 4.1M estimated branded searches, +49.3% vs prior month. Share +9.5 points.
2.
Audible29%
Held 2nd. 1.8M estimated branded searches, 0% vs prior month. Share -7.9 points.
3.
Storytel4.8%
Held 3rd. 301K estimated branded searches, 0% vs prior month. Share -1.3 points.
0.96%
Held 4th. 60.5K estimated branded searches, 0% vs prior month. Share -0.3 points.
5.
Libro.fm0.52%
Held 5th. 33.1K estimated branded searches, +22.1% vs prior month. Share 0 points.
Compare search popularity between Storytel and its closest rivals
How has branded search demand for Storytel changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Storytel worldwide held steady at 301K.
- Across the 11 months ending August 2026, Storytel’s estimated Share of Search among audiobook services worldwide peaked at 6.8% in January 2026 and was lowest at 4.8% in August 2026.
How did search popularity change for audiobook services worldwide in August 2026?
5 changes
In August 2026, Scribd gained estimated Share of Search among audiobook services worldwide, from 55.3% to 64.8%.
In August 2026, Audible lost estimated Share of Search among audiobook services worldwide, from 36.9% to 29%.
In August 2026, Storytel lost estimated Share of Search among audiobook services worldwide, from 6.1% to 4.8%.
Estimated monthly branded searches for Kobo Plus worldwide rose 49.4% over 11 measured months, from 40.5K to 60.5K in August 2026.
Estimated monthly branded searches for Libro.fm worldwide rose 22.1% over 11 measured months, from 27.1K to 33.1K in August 2026.
Where does Storytel compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Book subscription services | 4th of 6 | 4.2% | Show ranking |
| Audiobook services | 3rd of 5 | 4.8% | Shown above |
How is Storytel measured?
Brandwave collects information about searches that people make online using Storytel’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- storytel
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