Book of the Month vs Storytel:Which is more popular by branded search?
In August 2026, Storytel had more branded searches than Book of the Month among book subscription services worldwide. Storytel was estimated to have 301K branded searches compared to Book of the Month’s 74K, and held a 4.2% Share of Search versus Book of the Month’s 1%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Book of the Month or Storytel?
Compare the book subscription services people shop with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Storytel, Book of the Month. The figures are in the table below the chart.
View monthly share of search table
| Month | Scribd | Audible | Kindle Unlimited | Storytel | Book of the Month | Everand |
|---|---|---|---|---|---|---|
| Oct 2025 | 49.3% | 33% | 12.1% | 4.4% | 1.1% | 0.01% |
| Nov 2025 | 44.3% | 36.3% | 13.3% | 4.9% | 1.2% | 0.01% |
| Dec 2025 | 38% | 38% | 17% | 5.1% | 1.9% | 0.01% |
| Jan 2026 | 42.4% | 34.7% | 15.5% | 5.7% | 1.7% | 0.01% |
| Feb 2026 | 47.5% | 31.7% | 14.3% | 5.2% | 1.3% | 0.02% |
| Mar 2026 | 44.3% | 36.3% | 13.3% | 4.9% | 1.2% | 0.01% |
| Apr 2026 | 44.1% | 36% | 13.2% | 4.8% | 1.8% | 0.01% |
| May 2026 | 47.2% | 31.5% | 14.2% | 5.2% | 1.9% | 0.01% |
| Jun 2026 | 48% | 32% | 14.4% | 4.3% | 1.3% | 0.01% |
| Jul 2026 | 47.5% | 31.7% | 14.3% | 5.2% | 1.3% | 0.01% |
| Aug 2026 | 57.5% | 25.7% | 11.6% | 4.2% | 1% | 0.01% |
| Sep 2026 | — | — | — | — | — | — |
How has the Book of the Month and Storytel comparison changed over the last 12 months?
3 findings
- Storytel was ahead of Book of the Month in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Book of the Month’s estimated Share of Search among book subscription services worldwide moved from 1.1% to 1%, and its estimated monthly branded searches held steady at 74K.
- Across the 11 months ending August 2026, Storytel’s estimated Share of Search among book subscription services worldwide moved from 4.4% to 4.2%, and its estimated monthly branded searches held steady at 301K.
How did search popularity change for book subscription services worldwide in August 2026?
2 changes
In August 2026, Storytel lost estimated Share of Search among book subscription services worldwide, from 5.2% to 4.2%.
Book of the Month’s estimated Share of Search among book subscription services worldwide has lost ground for 3 months in a row, from 1.9% to 1% in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Book of the Month’s and Storytel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Book of the Month
1 branded search term
- book of the month
Storytel
1 branded search term
- storytel
Put your own brand in this comparison
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