Brandwave

How popular isHoopla?

In September 2026, people searched for Hoopla by name about 450,000 times worldwide, about the same as the previous year. These searches made up 6.9% of all global audiobook service searches, placing Hoopla fourth out of eight services. When we asked both ChatGPT and Google AI Overviews about audiobook services, Hoopla appeared in two of the five answers and was the third most recommended of the eight.

Search and AI answers in September 2026

Hoopla is the fourth most searched of 8 competitors and the third most recommended in AI answers.

  1. ScribdShare of searches 51%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th
  2. AudibleShare of searches 27.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  3. LibbyShare of searches 8.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  4. HooplaShare of searches 6.9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  5. StorytelShare of searches 4.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top audiobook services in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Hoopla was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Hoopla is the third most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Libby1st
  2. Audible2nd
  3. Hoopla3rd
  4. Libro.fm4th
  5. Everand5th
  6. Kobo Plus6th
  7. Scribd7th
  8. Storytel–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Audible5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Libby5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Libro.fm3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Everand3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hoopla2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Scribd1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kobo Plus1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Storytel0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about audiobook services

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Which audiobook services compete with Hoopla?

Hoopla against audiobook services worldwide, by month

Share of searches by month for Scribd, Audible, Libby, Hoopla, Storytel. The figures are in the table below the chart.

View monthly share of searches table
MonthScribdAudibleLibbyHooplaStorytelKobo PlusLibro.fmEverand
Oct 202548.1%32.2%7.9%6.5%4.3%0.58%0.39%0.01%
Nov 202544.4%36.3%7.3%6%4.9%0.66%0.54%0.01%
Dec 202539.4%39.4%7.9%6.5%5.3%0.87%0.71%0.01%
Jan 202641.7%34.1%10.2%6.8%5.6%0.75%0.75%0.01%
Feb 202646.7%31.2%9.4%6.3%5.1%0.69%0.69%0.01%
Mar 202643.1%35.2%8.7%7.1%4.7%0.64%0.52%0.01%
Apr 202643.7%35.7%8.8%5.9%4.8%0.65%0.53%0.01%
May 202646%30.7%9.2%7.6%5.1%0.83%0.56%0.01%
Jun 202647.9%32%7.9%6.4%4.3%0.87%0.58%0.01%
Jul 202647.4%31.7%7.8%6.4%5.2%1%0.47%0.01%
Aug 202655.9%25%7.5%6.2%4.1%0.83%0.45%0.01%
Sep 202651%27.9%8.4%6.9%4.6%0.75%0.5%0.01%

  1. 1.Scribd

    51%

    Held 1st. 3.4M estimated branded searches, -18.1% vs prior month. Share -4.9 points.

  2. 2.Audible

    27.9%

    Held 2nd. 1.8M estimated branded searches, 0% vs prior month. Share +2.9 points.

  3. 3.Libby

    8.4%

    Held 3rd. 550K estimated branded searches, 0% vs prior month. Share +0.9 points.

  4. 4.Hoopla

    6.9%

    Held 4th. 450K estimated branded searches, 0% vs prior month. Share +0.7 points.

  5. 5.Storytel

    4.6%

    Held 5th. 301K estimated branded searches, 0% vs prior month. Share +0.5 points.

  6. 6.Kobo Plus

    0.75%

    Held 6th. 49.5K estimated branded searches, -18.2% vs prior month. Share -0.1 points.

  7. 7.Libro.fm

    0.5%

    Held 7th. 33.1K estimated branded searches, 0% vs prior month. Share +0.1 points.

  8. 8.Everand

    0.01%

    Held 8th. 720 estimated branded searches, -18.2% vs prior month. Share 0 points.

Compare popularity between Hoopla and its closest rivals

Every comparison with Hoopla

7 comparisons

How has branded search demand for Hoopla changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Hoopla worldwide held steady at 450K.
  • Across the 12 months ending September 2026, Hoopla’s share of searches among audiobook services worldwide peaked at 7.6% in May 2026 and was lowest at 5.9% in April 2026.

How did search popularity change for audiobook services worldwide in September 2026?

6 changes

  1. In September 2026, Audible gained share of searches among audiobook services worldwide, from 25% to 27.9%.

  2. In September 2026, Libby gained share of searches among audiobook services worldwide, from 7.5% to 8.4%.

  3. In September 2026, Hoopla gained share of searches among audiobook services worldwide, from 6.2% to 6.9%.

  4. In September 2026, Scribd lost share of searches among audiobook services worldwide, from 55.9% to 51%.

  5. Estimated monthly branded searches for Kobo Plus worldwide rose 22.2% over 12 measured months, from 40.5K to 49.5K in September 2026.

  6. Estimated monthly branded searches for Libro.fm worldwide rose 22.1% over 12 measured months, from 27.1K to 33.1K in September 2026.

How are Hoopla’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Hoopla’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • hoopla digital

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How the Brand Demand Index is measured

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