Brandwave

How popular isLibby?

In September 2026, people searched for Libby by name about 550,000 times worldwide, about the same as the previous year. These searches made up 8.4% of all global audiobook service searches, placing Libby third out of eight services. When we asked both ChatGPT and Google AI Overviews about audiobook services, Libby appeared in all answers and was the most recommended of the eight.

Search and AI answers in September 2026

Libby is the third most searched of 8 competitors and the most recommended in AI answers.

  1. ScribdShare of searches 51%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th
  2. AudibleShare of searches 27.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  3. LibbyShare of searches 8.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  4. HooplaShare of searches 6.9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  5. StorytelShare of searches 4.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

+3 more

Libby website (opens in a new tab)

Follow Libby and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top audiobook services in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Libby appeared in all five answers. Libby is the most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Libby1st
  2. Audible2nd
  3. Hoopla3rd
  4. Libro.fm4th
  5. Everand5th
  6. Kobo Plus6th
  7. Scribd7th
  8. Storytel–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Audible5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Libby5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Libro.fm3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Everand3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hoopla2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Scribd1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kobo Plus1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Storytel0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about audiobook services

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Which audiobook services compete with Libby?

Libby against audiobook services worldwide, by month

Share of searches by month for Scribd, Audible, Libby, Hoopla, Storytel. The figures are in the table below the chart.

View monthly share of searches table
MonthScribdAudibleLibbyHooplaStorytelKobo PlusLibro.fmEverand
Oct 202548.1%32.2%7.9%6.5%4.3%0.58%0.39%0.01%
Nov 202544.4%36.3%7.3%6%4.9%0.66%0.54%0.01%
Dec 202539.4%39.4%7.9%6.5%5.3%0.87%0.71%0.01%
Jan 202641.7%34.1%10.2%6.8%5.6%0.75%0.75%0.01%
Feb 202646.7%31.2%9.4%6.3%5.1%0.69%0.69%0.01%
Mar 202643.1%35.2%8.7%7.1%4.7%0.64%0.52%0.01%
Apr 202643.7%35.7%8.8%5.9%4.8%0.65%0.53%0.01%
May 202646%30.7%9.2%7.6%5.1%0.83%0.56%0.01%
Jun 202647.9%32%7.9%6.4%4.3%0.87%0.58%0.01%
Jul 202647.4%31.7%7.8%6.4%5.2%1%0.47%0.01%
Aug 202655.9%25%7.5%6.2%4.1%0.83%0.45%0.01%
Sep 202651%27.9%8.4%6.9%4.6%0.75%0.5%0.01%

  1. 1.Scribd

    51%

    Held 1st. 3.4M estimated branded searches, -18.1% vs prior month. Share -4.9 points.

  2. 2.Audible

    27.9%

    Held 2nd. 1.8M estimated branded searches, 0% vs prior month. Share +2.9 points.

  3. 3.Libby

    8.4%

    Held 3rd. 550K estimated branded searches, 0% vs prior month. Share +0.9 points.

  4. 4.Hoopla

    6.9%

    Held 4th. 450K estimated branded searches, 0% vs prior month. Share +0.7 points.

  5. 5.Storytel

    4.6%

    Held 5th. 301K estimated branded searches, 0% vs prior month. Share +0.5 points.

  6. 6.Kobo Plus

    0.75%

    Held 6th. 49.5K estimated branded searches, -18.2% vs prior month. Share -0.1 points.

  7. 7.Libro.fm

    0.5%

    Held 7th. 33.1K estimated branded searches, 0% vs prior month. Share +0.1 points.

  8. 8.Everand

    0.01%

    Held 8th. 720 estimated branded searches, -18.2% vs prior month. Share 0 points.

Compare popularity between Libby and its closest rivals

Every comparison with Libby

18 comparisons

How has branded search demand for Libby changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Libby worldwide held steady at 550K.
  • Across the 12 months ending September 2026, Libby’s share of searches among audiobook services worldwide peaked at 10.2% in January 2026 and was lowest at 7.3% in November 2025.

How did search popularity change for audiobook services worldwide in September 2026?

6 changes

  1. In September 2026, Audible gained share of searches among audiobook services worldwide, from 25% to 27.9%.

  2. In September 2026, Libby gained share of searches among audiobook services worldwide, from 7.5% to 8.4%.

  3. In September 2026, Hoopla gained share of searches among audiobook services worldwide, from 6.2% to 6.9%.

  4. In September 2026, Scribd lost share of searches among audiobook services worldwide, from 55.9% to 51%.

  5. Estimated monthly branded searches for Kobo Plus worldwide rose 22.2% over 12 measured months, from 40.5K to 49.5K in September 2026.

  6. Estimated monthly branded searches for Libro.fm worldwide rose 22.1% over 12 measured months, from 27.1K to 33.1K in September 2026.

How are Libby’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Libby’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • libby

Do you work for Libby? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Libby compete?

Libby is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Book subscription services4th of 87.8%Show ranking
Audiobook services3rd of 88.4%Shown above
Reading apps3rd of 109.4%Show ranking
Creator with pink hair and a pink jacket

Is Libby your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free