Libby vs Storytel:Which is more popular?
In September 2026, Libby had more branded searches than Storytel among audiobook services worldwide. Libby had about 550,000 branded searches, while Storytel had 301,000. Libby made up 8.4% of all audiobook service searches we track, and Storytel accounted for 4.6%. When we asked ChatGPT and Google AI Overviews about audiobook services, Libby appeared in all five answers and Storytel in none.
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Top audiobook services in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Libby appeared in all five answers. Storytel did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Audible5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Libby5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Libro.fm3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Everand3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Hoopla2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Scribd1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Kobo Plus1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Storytel0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about audiobook services
5 answers
Asked ChatGPT
“Which audiobook service should I use?”
Asked ChatGPT
“What are the best audiobook services?”
Asked ChatGPT
“What's the best audiobook service for everyday listening?”
Searched Google, AI Overview
“audiobook services”
Searched Google, AI Overview
“audiobook app”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Is Libby or Storytel more popular in search?
This chart shows how often people search Google for Libby and Storytel by name. Each line represents a brand's share of searches for all eight audiobook services we track, month by month, from English-language searches worldwide.
Share of searches by month for Libby, Storytel. The figures are in the table below the chart.
View monthly share of searches table
| Month | Scribd | Audible | Libby | Hoopla | Storytel | Kobo Plus | Libro.fm | Everand |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 48.1% | 32.2% | 7.9% | 6.5% | 4.3% | 0.58% | 0.39% | 0.01% |
| Nov 2025 | 44.4% | 36.3% | 7.3% | 6% | 4.9% | 0.66% | 0.54% | 0.01% |
| Dec 2025 | 39.4% | 39.4% | 7.9% | 6.5% | 5.3% | 0.87% | 0.71% | 0.01% |
| Jan 2026 | 41.7% | 34.1% | 10.2% | 6.8% | 5.6% | 0.75% | 0.75% | 0.01% |
| Feb 2026 | 46.7% | 31.2% | 9.4% | 6.3% | 5.1% | 0.69% | 0.69% | 0.01% |
| Mar 2026 | 43.1% | 35.2% | 8.7% | 7.1% | 4.7% | 0.64% | 0.52% | 0.01% |
| Apr 2026 | 43.7% | 35.7% | 8.8% | 5.9% | 4.8% | 0.65% | 0.53% | 0.01% |
| May 2026 | 46% | 30.7% | 9.2% | 7.6% | 5.1% | 0.83% | 0.56% | 0.01% |
| Jun 2026 | 47.9% | 32% | 7.9% | 6.4% | 4.3% | 0.87% | 0.58% | 0.01% |
| Jul 2026 | 47.4% | 31.7% | 7.8% | 6.4% | 5.2% | 1% | 0.47% | 0.01% |
| Aug 2026 | 55.9% | 25% | 7.5% | 6.2% | 4.1% | 0.83% | 0.45% | 0.01% |
| Sep 2026 | 51% | 27.9% | 8.4% | 6.9% | 4.6% | 0.75% | 0.5% | 0.01% |
How has the Libby and Storytel comparison changed over the last 12 months?
3 findings
- Libby was ahead of Storytel in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Libby’s share of searches among audiobook services worldwide moved from 7.9% to 8.4%, and its estimated monthly branded searches held steady at 550K.
- Across the 12 months ending September 2026, Storytel’s share of searches among audiobook services worldwide moved from 4.3% to 4.6%, and its estimated monthly branded searches held steady at 301K.
How did search popularity change for audiobook services worldwide in September 2026?
1 change
In September 2026, Libby gained share of searches among audiobook services worldwide, from 7.5% to 8.4%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Libby’s and Storytel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among audiobook services
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