Audible vs Libby:Which is more popular?
In September 2026, Audible had more branded searches than Libby among audiobook services worldwide. Audible had about 1.8 million branded searches, while Libby had 550,000. Audible made up 27.9% of all audiobook service searches we track, and Libby accounted for 8.4%. When we asked ChatGPT and Google AI Overviews about audiobook services, both Audible and Libby appeared in all five answers. Libby was mentioned before Audible in three out of five answers.
Who do people search for more?
Audible, about 3 searches for every 1 for Libby
Who does AI mention more?
Both are mentioned in every answer we collected.
Who does AI recommend more?
Libby, named ahead of Audible in 3 of 5 answers
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Top audiobook services in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, both Audible and Libby showed up in all five answers. Libby was listed before Audible in three of them.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Audible5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Libby5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Libro.fm3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Everand3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Hoopla2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Scribd1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Kobo Plus1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Storytel0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about audiobook services
5 answers
Asked ChatGPT
“Which audiobook service should I use?”
Asked ChatGPT
“What are the best audiobook services?”
Asked ChatGPT
“What's the best audiobook service for everyday listening?”
Searched Google, AI Overview
“audiobook services”
Searched Google, AI Overview
“audiobook app”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Is Audible or Libby more popular in search?
This chart shows how often people search Google for Audible and Libby by name. Each line represents a brand's share of searches for all eight audiobook services we track, month by month, from English-language searches worldwide.
Share of searches by month for Audible, Libby. The figures are in the table below the chart.
View monthly share of searches table
| Month | Scribd | Audible | Libby | Hoopla | Storytel | Kobo Plus | Libro.fm | Everand |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 48.1% | 32.2% | 7.9% | 6.5% | 4.3% | 0.58% | 0.39% | 0.01% |
| Nov 2025 | 44.4% | 36.3% | 7.3% | 6% | 4.9% | 0.66% | 0.54% | 0.01% |
| Dec 2025 | 39.4% | 39.4% | 7.9% | 6.5% | 5.3% | 0.87% | 0.71% | 0.01% |
| Jan 2026 | 41.7% | 34.1% | 10.2% | 6.8% | 5.6% | 0.75% | 0.75% | 0.01% |
| Feb 2026 | 46.7% | 31.2% | 9.4% | 6.3% | 5.1% | 0.69% | 0.69% | 0.01% |
| Mar 2026 | 43.1% | 35.2% | 8.7% | 7.1% | 4.7% | 0.64% | 0.52% | 0.01% |
| Apr 2026 | 43.7% | 35.7% | 8.8% | 5.9% | 4.8% | 0.65% | 0.53% | 0.01% |
| May 2026 | 46% | 30.7% | 9.2% | 7.6% | 5.1% | 0.83% | 0.56% | 0.01% |
| Jun 2026 | 47.9% | 32% | 7.9% | 6.4% | 4.3% | 0.87% | 0.58% | 0.01% |
| Jul 2026 | 47.4% | 31.7% | 7.8% | 6.4% | 5.2% | 1% | 0.47% | 0.01% |
| Aug 2026 | 55.9% | 25% | 7.5% | 6.2% | 4.1% | 0.83% | 0.45% | 0.01% |
| Sep 2026 | 51% | 27.9% | 8.4% | 6.9% | 4.6% | 0.75% | 0.5% | 0.01% |
How has the Audible and Libby comparison changed over the last 12 months?
3 findings
- Audible was ahead of Libby in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Audible’s share of searches among audiobook services worldwide moved from 32.2% to 27.9%, and its estimated monthly branded searches moved from 2.2M to 1.8M.
- Across the 12 months ending September 2026, Libby’s share of searches among audiobook services worldwide moved from 7.9% to 8.4%, and its estimated monthly branded searches held steady at 550K.
How did search popularity change for audiobook services worldwide in September 2026?
2 changes
In September 2026, Audible gained share of searches among audiobook services worldwide, from 25% to 27.9%.
In September 2026, Libby gained share of searches among audiobook services worldwide, from 7.5% to 8.4%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Audible’s and Libby’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among audiobook services
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