How popular isKobo Plus in search?
In August 2026, there were an estimated 60.5K branded searches for Kobo Plus worldwide which is up 49.4% over the last 11 months. Kobo Plus holds 0.96% estimated Share of Search among audiobook services worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which audiobook services compete with Kobo Plus?
Share of Search by month for Scribd, Audible, Storytel, Kobo Plus. The figures are in the table below the chart.
View monthly share of search table
| Month | Scribd | Audible | Storytel | Kobo Plus | Libro.fm |
|---|---|---|---|---|---|
| Oct 2025 | 56.2% | 37.6% | 5.1% | 0.68% | 0.45% |
| Nov 2025 | 51.2% | 41.8% | 5.6% | 0.76% | 0.62% |
| Dec 2025 | 46% | 46% | 6.2% | 1% | 0.83% |
| Jan 2026 | 50.3% | 41.1% | 6.8% | 0.91% | 0.91% |
| Feb 2026 | 55.3% | 37% | 6.1% | 0.82% | 0.82% |
| Mar 2026 | 51.2% | 41.8% | 5.6% | 0.76% | 0.62% |
| Apr 2026 | 51.2% | 41.8% | 5.6% | 0.76% | 0.62% |
| May 2026 | 55.3% | 36.9% | 6.1% | 1% | 0.67% |
| Jun 2026 | 55.9% | 37.4% | 5% | 1% | 0.68% |
| Jul 2026 | 55.3% | 36.9% | 6.1% | 1.2% | 0.55% |
| Aug 2026 | 64.8% | 29% | 4.8% | 0.96% | 0.52% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 64.8% | 4.1M | +49.3% | +9.5 points | |
| 2, held 2nd | 29% | 1.8M | 0% | -7.9 points | |
| 3, held 3rd | 4.8% | 301K | 0% | -1.3 points | |
| 4, held 4th | 0.96% | 60.5K | 0% | -0.3 points | |
| 5, held 5th | 0.52% | 33.1K | +22.1% | 0 points |
1.
Scribd
64.8%
Held 1st. 4.1M estimated branded searches, +49.3% vs prior month. Share +9.5 points.
2.
Audible29%
Held 2nd. 1.8M estimated branded searches, 0% vs prior month. Share -7.9 points.
3.
Storytel4.8%
Held 3rd. 301K estimated branded searches, 0% vs prior month. Share -1.3 points.
0.96%
Held 4th. 60.5K estimated branded searches, 0% vs prior month. Share -0.3 points.
5.
Libro.fm0.52%
Held 5th. 33.1K estimated branded searches, +22.1% vs prior month. Share 0 points.
Compare search popularity between Kobo Plus and its closest rivals
How has branded search demand for Kobo Plus changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Kobo Plus worldwide rose from 40.5K to 60.5K.
- Across the 11 months ending August 2026, Kobo Plus’ estimated Share of Search among audiobook services worldwide held steady, from 0.68% to 0.96%.
How did search popularity change for audiobook services worldwide in August 2026?
5 changes
In August 2026, Scribd gained estimated Share of Search among audiobook services worldwide, from 55.3% to 64.8%.
In August 2026, Audible lost estimated Share of Search among audiobook services worldwide, from 36.9% to 29%.
In August 2026, Storytel lost estimated Share of Search among audiobook services worldwide, from 6.1% to 4.8%.
Estimated monthly branded searches for Kobo Plus worldwide rose 49.4% over 11 measured months, from 40.5K to 60.5K in August 2026.
Estimated monthly branded searches for Libro.fm worldwide rose 22.1% over 11 measured months, from 27.1K to 33.1K in August 2026.
How is Kobo Plus measured?
Brandwave collects information about searches that people make online using Kobo Plus’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- kobo plus
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Is Kobo Plus your brand?
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