Amazon Handmade vs Goimagine:Which is more popular?
In September 2026, Amazon Handmade had more branded searches than Goimagine among handmade and print marketplaces worldwide. Amazon Handmade had about 27,100 branded searches, while Goimagine had 3,600. Amazon Handmade made up 0.13% of all handmade and print marketplace searches we track, and Goimagine accounted for 0.02%. When we asked ChatGPT and Google AI Overviews about handmade and print marketplaces, Amazon Handmade appeared in three of the five answers and Goimagine in one. Amazon Handmade was mentioned before Goimagine in two out of three answers.
Who do people search for more?
Amazon Handmade, about 8 searches for every 1 for Goimagine
Who does AI mention more?
Amazon Handmade, mentioned in 3 of 5 answers, Goimagine in 1
Who does AI recommend more?
Amazon Handmade, named ahead of Goimagine in 2 of 3 answers
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Top handmade and print marketplaces in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Amazon Handmade was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Goimagine was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Amazon Handmade was listed before Goimagine in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Etsy1st
Amazon Handmade2nd
Uncommon Goods3rd- Goimagine3rd
Zazzle–
Society6–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Etsy5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Amazon Handmade3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Uncommon Goods1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Goimagine1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Zazzle0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Society60 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about handmade and print marketplaces
5 answers
Asked ChatGPT
“Which handmade marketplace should I shop at?”
- 1
Etsy
- 1
Asked ChatGPT
“What are the best handmade marketplaces?”
Asked ChatGPT
“What's the best handmade marketplace for custom gifts for family?”
Searched Google, AI Overview
“handmade marketplaces”
Searched Google, AI Overview
“personalised gifts online”
- 1
Etsy
- 1
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Is Amazon Handmade or Goimagine more popular in search?
This chart shows how often people search Google for Amazon Handmade and Goimagine by name. Each line represents a brand's share of searches for all six handmade and print marketplaces we track, month by month, from English-language searches worldwide.
Share of searches by month for Amazon Handmade, Goimagine. The figures are in the table below the chart.
View monthly share of searches table
| Month | Etsy | Zazzle | Uncommon Goods | Society6 | Amazon Handmade | Goimagine |
|---|---|---|---|---|---|---|
| Oct 2025 | 96.2% | 2.1% | 1.2% | 0.35% | 0.19% | 0.02% |
| Nov 2025 | 94.9% | 2.1% | 2.6% | 0.34% | 0.13% | 0.01% |
| Dec 2025 | 94.7% | 1.7% | 3.1% | 0.34% | 0.13% | 0.01% |
| Jan 2026 | 96.6% | 2.1% | 0.64% | 0.43% | 0.19% | 0.02% |
| Feb 2026 | 96.3% | 2.6% | 0.52% | 0.35% | 0.19% | 0.03% |
| Mar 2026 | 96.4% | 2.6% | 0.52% | 0.35% | 0.16% | 0.02% |
| Apr 2026 | 95.5% | 3.2% | 0.78% | 0.35% | 0.19% | 0.02% |
| May 2026 | 96.8% | 2.1% | 0.64% | 0.29% | 0.16% | 0.01% |
| Jun 2026 | 96.7% | 2.1% | 0.64% | 0.35% | 0.16% | 0.02% |
| Jul 2026 | 96.8% | 2.1% | 0.53% | 0.35% | 0.16% | 0.02% |
| Aug 2026 | 97.3% | 1.8% | 0.43% | 0.35% | 0.13% | 0.02% |
| Sep 2026 | 97.3% | 1.8% | 0.52% | 0.29% | 0.13% | 0.02% |
How has the Amazon Handmade and Goimagine comparison changed over the last 12 months?
3 findings
- Amazon Handmade was ahead of Goimagine in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Amazon Handmade’s share of searches among handmade and print marketplaces worldwide moved from 0.19% to 0.13%, and its estimated monthly branded searches moved from 40.5K to 27.1K.
- Across the 12 months ending September 2026, Goimagine’s share of searches among handmade and print marketplaces worldwide held steady at 0.02%, and its estimated monthly branded searches held steady at 3.6K.
How did search popularity change for handmade and print marketplaces worldwide in September 2026?
1 change

Estimated monthly branded searches for Amazon Handmade worldwide fell 33.1% over 12 measured months, from 40.5K to 27.1K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Amazon Handmade’s and Goimagine’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Amazon Handmade
1 branded search term
- amazon handmade
Goimagine
1 branded search term
- goimagine

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