Brandwave

How popular isAmazon Pharmacy?

In September 2026, people searched for Amazon Pharmacy by name about 201,000 times worldwide, a 21.8% increase from the previous year. These searches made up 20.7% of all global online pharmacy service searches, placing Amazon Pharmacy second out of five services. When we asked both ChatGPT and Google AI Overviews about online pharmacy services, Amazon Pharmacy appeared in three of the five answers and was the most recommended of the five.

Search and AI answers in September 2026

Amazon Pharmacy is the second most searched of 5 competitors and the most recommended in AI answers.

  1. HimsShare of searches 56.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. Amazon PharmacyShare of searches 20.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  3. Mark Cuban Cost Plus Drug CompanyShare of searches 12%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  4. NurxShare of searches 7.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. CapsuleShare of searches 2.8%Mentioned in 1 of 5 AI answersPlace in AI recommendations 3rd
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Top online pharmacy services in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Amazon Pharmacy was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Amazon Pharmacy is the most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Amazon Pharmacy1st
  2. Mark Cuban Cost Plus Drug Company2nd
  3. Capsule3rd
  4. Hims–
  5. Nurx–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Amazon Pharmacy3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mark Cuban Cost Plus Drug Company3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Capsule1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hims0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Nurx0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about online pharmacy services

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which online pharmacy services compete with Amazon Pharmacy?

Amazon Pharmacy against online pharmacy services worldwide, by month

Share of searches by month for Hims, Amazon Pharmacy, Mark Cuban Cost Plus Drug Company, Nurx, Capsule. The figures are in the table below the chart.

View monthly share of searches table
MonthHimsAmazon PharmacyMark Cuban Cost Plus Drug CompanyNurxCapsule
Oct 202559%17.7%12.5%7.9%2.9%
Nov 202560.2%18.1%10.6%8.1%3%
Dec 202564.9%15.9%9.5%7.1%2.6%
Jan 202654.8%24.5%12%6%2.7%
Feb 202657.8%21.1%12.4%6.4%2.3%
Mar 202658.7%21.5%10.5%6.5%2.9%
Apr 202659.1%21.6%10.4%6.5%2.4%
May 202660.2%18%12.8%6.6%2.4%
Jun 202661.6%18.4%10.8%6.8%2.5%
Jul 202659.8%21.9%10.5%5.4%2.4%
Aug 202654.2%24.2%11.6%7.3%2.7%
Sep 202656.8%20.7%12%7.6%2.8%
  1. 1.Hims

    56.8%

    Held 1st. 550K estimated branded searches, 0% vs prior month. Share +2.6 points.

  2. Held 2nd. 201K estimated branded searches, -18.3% vs prior month. Share -3.5 points.

  3. Held 3rd. 117K estimated branded searches, -1.3% vs prior month. Share +0.4 points.

  4. 4.Nurx

    7.6%

    Held 4th. 74K estimated branded searches, 0% vs prior month. Share +0.3 points.

  5. 5.Capsule

    2.8%

    Held 5th. 27.1K estimated branded searches, 0% vs prior month. Share +0.1 points.

Compare popularity between Amazon Pharmacy and its closest rivals

Every comparison with Amazon Pharmacy

4 comparisons

How has branded search demand for Amazon Pharmacy changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Amazon Pharmacy worldwide rose from 165K to 201K.
  • Across the 12 months ending September 2026, Amazon Pharmacy’s share of searches among online pharmacy services worldwide increased from 17.7% to 20.7%.
  • Across the 12 months ending September 2026, Amazon Pharmacy’s share of searches among online pharmacy services worldwide peaked at 24.5% in January 2026 and was lowest at 15.9% in December 2025.

How did search popularity change for online pharmacy services worldwide in September 2026?

2 changes
  1. In September 2026, Hims gained share of searches among online pharmacy services worldwide, from 54.2% to 56.8%.

  2. In September 2026, Amazon Pharmacy lost share of searches among online pharmacy services worldwide, from 24.2% to 20.7%.

How are Amazon Pharmacy’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Amazon Pharmacy’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • amazon pharmacy

How the Brand Demand Index is measured

Do you work for Amazon Pharmacy? To request corrections or removal please contact us via our support page and we will be happy to assist.

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Is Amazon Pharmacy your brand?

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