Brandwave

Online pharmacy services:Which brands are most popular in search?

In August 2026, Hims was the most searched among online pharmacy services worldwide, with an estimated 550K branded searches and 84.5% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Hims84.5%
  2. Nurx11.4%
  3. Capsule4.2%

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Share of SearchLeaderboard

Compare the services that deliver prescriptions and treatments online. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among online pharmacy services worldwide, by month

Share of Search by month for Hims, Nurx, Capsule. The figures are in the table below the chart.

View monthly share of search table
MonthHimsNurxCapsule
Oct 202584.5%11.4%4.2%
Nov 202584.5%11.4%4.2%
Dec 202586.9%9.6%3.5%
Jan 202686.3%9.5%4.2%
Feb 202686.9%9.6%3.5%
Mar 202686.3%9.5%4.2%
Apr 202686.9%9.6%3.5%
May 202686.9%9.6%3.5%
Jun 202686.9%9.6%3.5%
Jul 202688.5%8%3.6%
Aug 202684.5%11.4%4.2%
Sep 2026———

This month’s ranking, August 2026

  1. 1.Hims

    84.5%

    Held 1st. 550K estimated branded searches, -18.3% vs prior month. Share -4 points.

  2. 2.Nurx

    11.4%

    Held 2nd. 74K estimated branded searches, +22.3% vs prior month. Share +3.4 points.

  3. 3.Capsule

    4.2%

    Held 3rd. 27.1K estimated branded searches, 0% vs prior month. Share +0.6 points.

Compare search popularity between leading brands

Which brand is most popular in search among online pharmacy services worldwide?

In August 2026, Hims was the most searched among online pharmacy services worldwide, with an estimated 550K branded searches and 84.5% estimated Share of Search within this set. Nurx is in 2nd place, 73.1 percentage points behind at 11.4% Share of Search.

Global online pharmacy services, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Hims84.5%88.5%Jul 202684.5%Oct 20251st
Nurx11.4%11.4%Oct 20258%Jul 20262nd
Capsule4.2%4.2%Jan 20263.5%Dec 20253rd

Each finding as a sentence

  • Across the 11 months ending August 2026, Hims’ estimated Share of Search among online pharmacy services worldwide peaked at 88.5% in July 2026 and was lowest at 84.5% in October 2025.
  • Across the 11 months ending August 2026, Nurx’s estimated Share of Search among online pharmacy services worldwide peaked at 11.4% in October 2025 and was lowest at 8% in July 2026.
  • Across the 11 months ending August 2026, Hims, Nurx and Capsule held steady: their estimated Share of Search among online pharmacy services worldwide each moved less than 0.5 percentage points.

How did search popularity change for online pharmacy services worldwide in August 2026?

  1. In August 2026, Nurx gained estimated Share of Search among online pharmacy services worldwide, from 8% to 11.4%.

  2. In August 2026, Capsule gained estimated Share of Search among online pharmacy services worldwide, from 3.6% to 4.2%.

  3. In August 2026, Hims lost estimated Share of Search among online pharmacy services worldwide, from 88.5% to 84.5%.

How the Brand Demand Index is measured

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