Brandwave

How popular isResend in search?

In August 2026, there were an estimated 56.3K branded searches for Resend worldwide which is up 215.6% over the last 11 months. Resend holds 12.3% estimated Share of Search among email API platforms worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Twilio SendGrid45.7%
  2. Postmark16.9%
  3. Mailgun16.2%
  4. Resend12.3%
  5. Amazon SES8.9%
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Which email API platforms compete with Resend?

Resend against email API platforms worldwide, by month

Share of Search by month for Twilio SendGrid, Postmark, Mailgun, Resend, Amazon SES. The figures are in the table below the chart.

View monthly share of search table
MonthTwilio SendGridPostmarkMailgunResendAmazon SES
Oct 202558.1%11.9%20.6%3.3%6.2%
Nov 202552.9%13.2%22.9%4.1%6.9%
Dec 202553.3%16.1%19%4.6%6.9%
Jan 202649.6%15.2%21.5%5.8%7.9%
Feb 202649.3%15%21.4%6.5%7.9%
Mar 202653.1%13.2%18.8%8%6.9%
Apr 202648.2%14.6%20.8%8.8%7.6%
May 202650.6%15.3%18%9.5%6.6%
Jun 202650.4%15.2%18%9.9%6.6%
Jul 202643.6%16%18.9%13%8.5%
Aug 202645.7%16.9%16.2%12.3%8.9%
Sep 2026—————
  1. Held 1st. 209K estimated branded searches, 0% vs prior month. Share +2.1 points.

  2. 2.Postmark

    16.9%

    Moved from 3rd to 2nd. 77.3K estimated branded searches, +0.65% vs prior month. Share +0.9 points.

  3. 3.Mailgun

    16.2%

    Moved from 2nd to 3rd. 74.2K estimated branded searches, -18.2% vs prior month. Share -2.7 points.

  4. 4.Resend

    12.3%

    Held 4th. 56.3K estimated branded searches, -9.4% vs prior month. Share -0.7 points.

  5. Held 5th. 40.5K estimated branded searches, 0% vs prior month. Share +0.4 points.

Compare search popularity between Resend and its closest rivals

How has branded search demand for Resend changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Resend worldwide rose from 17.8K to 56.3K.
  • Across the 11 months ending August 2026, Resend’s estimated Share of Search among email API platforms worldwide increased from 3.3% to 12.3%.
  • Across the 11 months ending August 2026, Resend’s estimated Share of Search among email API platforms worldwide peaked at 13% in July 2026 and was lowest at 3.3% in October 2025.
  • Across the 11 months ending August 2026, Resend rose from 5th to 4th among email API platforms worldwide.

How did search popularity change for email API platforms worldwide in August 2026?

  1. In August 2026, Postmark overtook Mailgun to rank 2nd among email API platforms worldwide, at 16.9%.

  2. In August 2026, Twilio SendGrid gained estimated Share of Search among email API platforms worldwide, from 43.6% to 45.7%.

  3. In August 2026, Mailgun lost estimated Share of Search among email API platforms worldwide, from 18.9% to 16.2%.

  4. In August 2026, Resend lost estimated Share of Search among email API platforms worldwide, from 13% to 12.3%.

  5. Estimated monthly branded searches for Amazon SES worldwide rose 22.4% over 11 measured months, from 33.1K to 40.5K in August 2026.

Where does Resend compete?

Resend is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Transactional email platforms4th of 512.3%Show ranking
Email API platforms4th of 512.3%Shown above

How is Resend measured?

Brandwave collects information about searches that people make online using Resend’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

5 branded search terms

  • resend api
  • resend email
  • resend email api
  • resend transactional email
  • resend.com

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How the Brand Demand Index is measured

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Is Resend your brand?

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