How popular isMicrosoft Azure in search?
In September 2026, there were an estimated 1.2M branded searches for Microsoft Azure worldwide which is down 33.3% over the last 12 months. Microsoft Azure holds 19.2% estimated Share of Search among cloud computing platforms worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Google Cloud41.6%
Amazon Web Services35.3%Microsoft Azure19.2%
Oracle Cloud3.9%
DigitalOcean<0.01%
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Which cloud computing platforms compete with Microsoft Azure?
Share of Search by month for Google Cloud, Amazon Web Services, Microsoft Azure, Oracle Cloud. The figures are in the table below the chart.
View monthly share of search table
| Month | Google Cloud | Amazon Web Services | Microsoft Azure | Oracle Cloud | DigitalOcean |
|---|---|---|---|---|---|
| Oct 2025 | 21.8% | 58.9% | 17.6% | 1.6% | <0.01% |
| Nov 2025 | 36.7% | 36.3% | 24.3% | 2.7% | <0.01% |
| Dec 2025 | 41.4% | 33.4% | 22.2% | 3% | <0.01% |
| Jan 2026 | 39.1% | 31.6% | 25.9% | 3.5% | <0.01% |
| Feb 2026 | 42.9% | 32.1% | 21.4% | 3.5% | <0.01% |
| Mar 2026 | 42.2% | 32.1% | 21.5% | 4.3% | <0.01% |
| Apr 2026 | 45.3% | 30.4% | 20.2% | 4.1% | <0.01% |
| May 2026 | 43.2% | 31.5% | 21% | 4.2% | 0% |
| Jun 2026 | 44.9% | 31% | 20.7% | 3.4% | 0% |
| Jul 2026 | 42.5% | 32.4% | 21.6% | 3.6% | <0.01% |
| Aug 2026 | 44.6% | 30.8% | 20.5% | 4.1% | 0% |
| Sep 2026 | 41.6% | 35.3% | 19.2% | 3.9% | <0.01% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 41.6% | 2.6M | -0.32% | -3 points | |
| 2, held 2nd | 35.3% | 2.2M | +22.4% | +4.5 points | |
| 3, held 3rd | 19.2% | 1.2M | 0% | -1.3 points | |
| 4, held 4th | 3.9% | 246K | 0% | -0.3 points | |
| 5, held 5th | <0.01% | 10 | — | 0 points |
41.6%
Held 1st. 2.6M estimated branded searches, -0.32% vs prior month. Share -3 points.
35.3%
Held 2nd. 2.2M estimated branded searches, +22.4% vs prior month. Share +4.5 points.
19.2%
Held 3rd. 1.2M estimated branded searches, 0% vs prior month. Share -1.3 points.
3.9%
Held 4th. 246K estimated branded searches, 0% vs prior month. Share -0.3 points.
<0.01%
Held 5th. 10 estimated branded searches, — vs prior month. Share 0 points.
Compare search popularity between Microsoft Azure and its closest rivals
Every comparison with Microsoft Azure
4 comparisons
How has branded search demand for Microsoft Azure changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Microsoft Azure worldwide fell from 1.8M to 1.2M.
- Across the 12 months ending September 2026, Microsoft Azure’s estimated Share of Search among cloud computing platforms worldwide increased from 17.6% to 19.2%.
- Across the 12 months ending September 2026, Microsoft Azure’s estimated Share of Search among cloud computing platforms worldwide peaked at 25.9% in January 2026 and was lowest at 17.6% in October 2025.
How did search popularity change for cloud computing platforms worldwide in September 2026?
4 changes
In September 2026, Amazon Web Services gained estimated Share of Search among cloud computing platforms worldwide, from 30.8% to 35.3%.
In September 2026, Google Cloud lost estimated Share of Search among cloud computing platforms worldwide, from 44.6% to 41.6%.
In September 2026, Microsoft Azure lost estimated Share of Search among cloud computing platforms worldwide, from 20.5% to 19.2%.
Estimated monthly branded searches for Oracle Cloud worldwide rose 49.1% over 12 measured months, from 165K to 246K in September 2026.
Where does Microsoft Azure compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Cloud computing platforms | 3rd of 5 | 19.2% | Shown above |
| Cloud hosting platforms | 3rd of 5 | 19.7% | Show ranking |
How is Microsoft Azure measured?
Brandwave collects information about searches that people make online using Microsoft Azure’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- azure
Who owns Microsoft Azure?
Microsoft Azure is owned by Microsoft. Brandwave also tracks 
GitHub Actions, GitHub Copilot, 
LinkedIn Ads, Microsoft 365, Microsoft Authenticator, Microsoft Bookings, 
Microsoft Designer, Microsoft Dynamics 365, Microsoft Dynamics 365 Business Central, Microsoft Edge, Microsoft Entra, 
Microsoft Forms, Microsoft Power BI, Microsoft PowerPoint, Microsoft Surface, Microsoft Teams, Microsoft Translator, Microsoft Visio, 
Minecraft, OneDrive, 
OneNote, 
Outlook, Power Automate, Power BI, SharePoint, 
Xbox and Xbox Game Pass, owned by the same company, worldwide.
Do you work for Microsoft Azure? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Microsoft Azure your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.