Hetzner vs Linode:Which is more popular by branded search?
In August 2026, Hetzner had more branded searches than Linode among VPS hosting providers worldwide. Hetzner was estimated to have 450K branded searches compared to Linode’s 60.5K, and held a 34.5% Share of Search versus Linode’s 4.6%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Hetzner or Linode?
Compare the providers that rent virtual servers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Hetzner, Linode. The figures are in the table below the chart.
View monthly share of search table
| Month | DigitalOcean | Hetzner | OVHcloud | Vultr | Linode |
|---|---|---|---|---|---|
| Oct 2025 | 41.7% | 27.6% | 12.4% | 10.1% | 8.3% |
| Nov 2025 | 42.3% | 28% | 12.6% | 10.2% | 6.9% |
| Dec 2025 | 42.3% | 28% | 12.6% | 10.2% | 6.9% |
| Jan 2026 | 38% | 30.7% | 13.8% | 11.3% | 6.2% |
| Feb 2026 | 37.6% | 37.2% | 13.6% | 7.5% | 4.1% |
| Mar 2026 | 38.2% | 37.8% | 11.3% | 9.3% | 3.4% |
| Apr 2026 | 34.2% | 41.4% | 12.4% | 8.3% | 3.7% |
| May 2026 | 38.2% | 37.8% | 11.3% | 9.3% | 3.4% |
| Jun 2026 | 32.6% | 39.4% | 11.8% | 11.8% | 4.3% |
| Jul 2026 | 36% | 35.5% | 13% | 10.7% | 4.8% |
| Aug 2026 | 35.1% | 34.5% | 15.4% | 10.4% | 4.6% |
| Sep 2026 | — | — | — | — | — |
How has the Hetzner and Linode comparison changed over the last 12 months?
3 findings
- Hetzner was ahead of Linode in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Hetzner’s estimated Share of Search among VPS hosting providers worldwide moved from 27.6% to 34.5%, and its estimated monthly branded searches moved from 301K to 450K.
- Across the 11 months ending August 2026, Linode’s estimated Share of Search among VPS hosting providers worldwide moved from 8.3% to 4.6%, and its estimated monthly branded searches moved from 90.5K to 60.5K.
How did search popularity change for VPS hosting providers worldwide in August 2026?
2 changes
In August 2026, Hetzner lost estimated Share of Search among VPS hosting providers worldwide, from 35.5% to 34.5%.
Estimated monthly branded searches for Linode worldwide fell 33.1% over 11 measured months, from 90.5K to 60.5K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Hetzner’s and Linode’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.