Brandwave

How popular isHetzner in search?

In August 2026, there were an estimated 450K branded searches for Hetzner worldwide which is up 49.5% over the last 11 months. Hetzner holds 34.5% estimated Share of Search among VPS hosting providers worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. DigitalOcean35.1%
  2. Hetzner34.5%
  3. OVHcloud15.4%
  4. Vultr10.4%
  5. Linode4.6%
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Which VPS hosting providers compete with Hetzner?

Hetzner against VPS hosting providers worldwide, by month

Share of Search by month for DigitalOcean, Hetzner, OVHcloud, Vultr, Linode. The figures are in the table below the chart.

View monthly share of search table
MonthDigitalOceanHetznerOVHcloudVultrLinode
Oct 202541.7%27.6%12.4%10.1%8.3%
Nov 202542.3%28%12.6%10.2%6.9%
Dec 202542.3%28%12.6%10.2%6.9%
Jan 202638%30.7%13.8%11.3%6.2%
Feb 202637.6%37.2%13.6%7.5%4.1%
Mar 202638.2%37.8%11.3%9.3%3.4%
Apr 202634.2%41.4%12.4%8.3%3.7%
May 202638.2%37.8%11.3%9.3%3.4%
Jun 202632.6%39.4%11.8%11.8%4.3%
Jul 202636%35.5%13%10.7%4.8%
Aug 202635.1%34.5%15.4%10.4%4.6%
Sep 2026—————

  1. 1.DigitalOcean

    35.1%

    Held 1st. 457K estimated branded searches, +0.31% vs prior month. Share -0.9 points.

  2. 2.Hetzner

    34.5%

    Held 2nd. 450K estimated branded searches, 0% vs prior month. Share -1 points.

  3. 3.OVHcloud

    15.4%

    Held 3rd. 201K estimated branded searches, +21.8% vs prior month. Share +2.4 points.

  4. 4.Vultr

    10.4%

    Held 4th. 135K estimated branded searches, 0% vs prior month. Share -0.3 points.

  5. 5.Linode

    4.6%

    Held 5th. 60.5K estimated branded searches, 0% vs prior month. Share -0.1 points.

Compare search popularity between Hetzner and its closest rivals

How has branded search demand for Hetzner changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Hetzner worldwide rose from 301K to 450K.
  • Across the 11 months ending August 2026, Hetzner’s estimated Share of Search among VPS hosting providers worldwide increased from 27.6% to 34.5%.
  • Across the 11 months ending August 2026, Hetzner’s estimated Share of Search among VPS hosting providers worldwide peaked at 41.4% in April 2026 and was lowest at 27.6% in October 2025.

How did search popularity change for VPS hosting providers worldwide in August 2026?

  1. In August 2026, OVHcloud gained estimated Share of Search among VPS hosting providers worldwide, from 13% to 15.4%.

  2. In August 2026, Hetzner lost estimated Share of Search among VPS hosting providers worldwide, from 35.5% to 34.5%.

  3. In August 2026, DigitalOcean lost estimated Share of Search among VPS hosting providers worldwide, from 36% to 35.1%.

  4. Estimated monthly branded searches for Vultr worldwide rose 22.7% over 11 measured months, from 110K to 135K in August 2026.

  5. Estimated monthly branded searches for Linode worldwide fell 33.1% over 11 measured months, from 90.5K to 60.5K in August 2026.

How is Hetzner measured?

Brandwave collects information about searches that people make online using Hetzner’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • hetzner

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How the Brand Demand Index is measured

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